Saban consolidates sales and scores Mystic deal with McDonald’s

Sneaking through a loophole in Disney's 10-year exclusive contract with McDonald's, Saban Entertainment has secured a Happy Meal tie-in to promote live-action series Mystic Knights of Tir Na Nog during next year's May sweeps. The US$20-million promo will span North America...
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December 1, 1998

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