General Mills and educational publisher MaMaMedia have partnered to hit over 360,000 kids ages five to 12 with a dual Web site and print promotion.
Quarter page ads for Betty Crocker Fruit Snacks appeared in the fall issue of MaMaMagazine, which was included free with a quarter million interactive computer CD-ROMs purchased through Scholastic’s mail-order software club. Banner ads for the snacks also currently appear on the www.mamamedia site, which has 110,000 registered kid members. In return, the Web site and magazine will be promoted on 20 million boxes of the fruit snacks until spring 1999.
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