Casper straight-to-video title soars to new heights

Twentieth Century Fox Home Entertainment's release of Casper, A Spirited Beginning will use a highly integrated retail advertising and promotional campaign to hit consumers with the kind of marketing blitz usually associated with a theatrical release....
By
September 1, 1997

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu