Males Females
(%) (%)
Before a movie at the theater 28.4 27.8
Before a movie on a videocassette 22.2 20.6
In a school newspaper or magazine 11.0 11.6
On posters at school 12.8 12.2
On TV news programs shown at school 13.2 12.0
On other TV programs shown at school 11.4 9.5
On or in classroom materials 12.5 14.0
On the World Wide Web 16.1 13.8
Through mail at home 18.8 20.0
Through free product samples 29.1 40.0
On billboards 22.4 19.9
Source: STARS 96 (Simmons Teen Age Research Study), 212-373-8900
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