Sky Dancers will be flying all over McDonald’s restaurants this summer when the popular syndicated half-hour weekly show moves into the fast-food chain, backed by a national McDonald’s Happy Meal promotion in the U.S.

The program supports the release of a new animated video series by Razzmatazz Entertainment, the children’s label of Greenwich, Connecticut-based Cabin Fever Entertainment.

The promotion will offer a Sky Dancers toy and a US$2 rebate for all Sky Dancers videos. Each of the three new videos Lilac, Rose and Fern features two episodes of the show and has a running time of 50 minutes. The videos are packaged with a collectible Sky Dancers figurine, valued at US$5, and retail for US$12.98 each.

-Nick enters the Hall

Nickelodeon has received one of the highest honors from the American marketing community.

The kids cable channel is being inducted into the American Marketing Association’s (AMA) Marketing Hall of Fame in recognition of the sustained success of its brand.

The Hall of Fame was created by the AMA in 1993 to salute the contribution that marketing makes to the American free enterprise system. Nickelodeon joins brands such as Coca-Cola, Campbell’s Soup, Federal Express, Walt Disney and McDonald’s. The Kodak brand is being inducted along with Nickelodeon.