Understanding children requires testing and research

The children of the '90s have achieved status as consumers, deciders, influencers, buyers and users in consumer society. They make a significant contribution to our economic system, and have entered the marketplace for their entire lifetime. However, children continue to be...
By
May 1, 1997

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu