According to a Sports Illustrated for Kids research study:
Entertainment, and not homework, is the main reason kids use the Internet.
Basketball is the sport boys and girls play most.
Kids’ favorite sports aired on TV are basketball and football.
Kids prefer comedy over other television genres. Home Improvement, Fresh Prince of Bel-Air and Friends were kids most-liked comedies. Animation is their second favorite genre. The Simpsons was the top show in this category.
Research for the study is conducted in 13 U.S. markets, four times a year. Reports are issued twice a year. For more information, contact Sports Illustrated for Kids at 212-522-2493.
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