Nike: named by 42% of teens*
Levi’s: 15%
Calvin Klein: 11%
Sony: 9%
Gap: 9%
*2,018 demographically selected respondents ages 12 to 19
Source: The Teenage Marketing & Lifestyle Study, Spring 1996, Teenage Research Unlimited
Coolest brands among U.S. teens
Nike: named by 42% of teens*...
November 1, 1996
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