KidScreen conducted a poll of leading programmers and distributors of children’s television programming around the world. We asked them to identify their ‘The Dream Two-Hour Children’s Block.’ They had the pick of programming from around the world.
The dream block
1. Animaniacs, Warner Bros. Television Animation/ Amblin Entertainment
2. Goosebumps, Scholastic Productions/ Protocol Entertainment
3. Rugrats, Klasky Csupo/Nickelodeon
4. X-Men, Saban Entertainment
Other shows that scored high
Batman, Warner Bros. Television Animation
Dexter’s Laboratory, Cartoon Network Studios
Superman, Warner Bros. Television Animation
ReBoot, Alliance Entertainment/ Mainframe Entertainment
The Magic School, Bus Nelvana/ Scholastic Productions
The Simpsons, Gracie Films/20th Century Fox Television/Film Roman
Process
The ‘dream block’ was determined by a simple consensus. We specified that the target audience was children aged six to 11 years, and that the block would appear on whatever day of the week attracts the largest children’s audience. Once the results were in, the shows that were mentioned most often-
Our poll representatives
Animaniacs, Goosebumps, Rugrats and X-Men-made it to the top.
Tina McCann, vice president, programming for Turner Entertainment Networks International, U.K.
Rick Mischell, senior vice president, family entertainment for Live Entertainment, U.S.
Adrian Mills, creative head, children’s and youth programming for TVOntario, Canada
Danica Katz, director of programming for Fox Children’s Network, U.S.
David Patterson, president of Mediatoon, Canada
Roland Poindexter, director of programming and development for Fox Children’s Network, U.S.
Mark Lieber, senior vice president of domestic distribution for Saban Entertainment, U.S.
William Alexander, director of television sales for Alliance Releasing, Canada
Linda Simensky, director of programming for Cartoon Network, U.S.
Sander Schwartz, senior vice president, children’s programming for Columbia TriStar, U.S.
Emmanuelle Petry, sales director for Nelvana, France