Earthworm Jim, now in its second season, has managed to build an impressive list of licensees with strong retail support.
Earthworm Jim has some 17 key licensees that range from Playmates Toys to Hallmark and Fruit of the Loom. MCA/Universal Merchandising is preparing to announce an expanded licensing campaign that will include a cross-promotion with a major fast-food chain.
Earthworm Jim is a property of MCA/Universal Merchandising, which licenses and markets properties worldwide on behalf of Universal Pictures and Universal Television.
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