Nickelodeon has formed a partnership with Nintendo and Blockbuster Video in developing the ‘Nickelodeon Spot the Dot Instant Win Game’ promotion. This promotion is part of a $40-million campaign introducing Nickelodeon’s new prime-time lineup. The lineup includes Hey Arnold!, The Secret World of Alex Mack, Kablam! and The Wubbulous World of Dr. Seuss. These programs will fill the void in television’s ‘family hour’ from 8 to 8:30 p.m. Sunday through Friday.

The campaign begins September 30, the day the Nintendo 64 video game system launches in the U.S., and coincides with the premiere of Nickelodeon’s new prime-time lineup, starting October 7. Marketing support includes 3,500 Nintendo 64 interactive displays in participating Blockbuster Video locations, Nintendo POP materials, radio support in 10 to 15 markets and informational monitors at Blockbuster Video locations. The promotion will also be supported on Nintendo Power Source on America Online and in a direct-mail piece from Blockbuster Video.

The promotion involves airing a red dot during one of the new shows between October 7 to 20. Kids can see if they are instant winners by holding up the game pieces to the red dot on their TV screens, which reveals a secret messsage. Game pieces are available at Blockbuster Video locations, with more than 35,000 prizes being awarded. Ten grand-prize winners will receive walk-on roles in The Secret World of Alex Mack, as well as a Nintendo 64 and the Super Mario 64 game. Additional prizes include free Blockbuster Video rentals and rentals of Nintendo 64 hardware.