Madison’s Adventures – Growing Up Wild is a children’s program, distributed by TradeWinds Television, that combines live action and animation. Madison airs in syndication on Saturday mornings and features the animated cat named Madison. A unique promotional opportunity arose in June when Madison was named the official ‘Wildlife Ambassador’ to the United Nations. This designation allows Madison to tour zoos and schools across the U.S. Two 30-second public-service announcements have been produced in association with the series. The first encourages children to visit the local zoo, while the other features Madison as the Ambassador to the United Nation’s Environmental Program. Madison will also be promoted via consumer publicity in children’s and parenting print, radio and television media.