The competition for children television viewers has reached a new level of intensity in recent years with the introduction of more broadcast services and networks aimed at kids. At the same time, kids are getting tougher to reach, and to please. As a result, broadcasters and marketers who are trying to reach children are becoming more inventive in the way they promote their products and services to kids. In the following report, we look at some of the hot marketing and promotional campaigns that are being built around this fall’s children’s television season.
Special Report: Fall TV Preview
The competition for children television viewers has reached a new level of intensity in recent years with the introduction of more broadcast services and networks aimed at kids. At the same time, kids are getting tougher to reach, and to please....
September 1, 1996
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