Turner Home Entertainment and Burger King are kicking off a month-long U.S. promotional campaign featuring the classic property of Scooby-Doo. The promotional campaign, running August 19 through September 22, follows a similar campaign in Europe and Latin America. The European promotion ended on a high note with all Scooby-Doo premiums being distributed in the first four weeks of the six-week campaign.
The U.S. promotion will introduce five collectible premiums to over 6,700 Burger King restaurants throughout the country in millions of Burger King Kids Meal packs.