All Dogs Go To Heaven 2, a home video sequel to the hit film All Dogs Go To Heaven, is being supported by an advertising and marketing campaign involving MCA/UA Family Entertainment and Hornel Foods.
Hornel will push the release with a $5 rebate for purchases of Hornel food products. Hornel plans to distribute FSIs to about 52 million U.S. households, and some 10,000 grocery stores will add POP promotional material.
MCA/UA is backing the program with a $4.5 million consumer advertising campaign using spot, national and cable television and print ads.
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