USA Enterprises, the division of New York-based USA Networks exploring opportunities for the USA Network and Sci-Fi Channel brands in consumer products, publishing, new media and other arenas, has brought its first two licensees on board. Stitchery Studio of Burnsville, Minnesota, will make Sci-Fi Channel collectibles and apparel, and TVT Records of New York will produce a CD featuring theme songs from well-known science fiction movies and TV programs.
Also in support of the Sci-Fi Channel is The Sci-Fi Channel Trivia Game CD-ROM released last month. USA Networks is also planning to create its first direct-mail catalog this fall and to enter the comic book market.
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