PARIS: Gaumont Multimedia, in conjunction with U.S.-based Abrams/Gentile Entertainment and Copyright Promotions, has signed a promotion deal with Burger King for its animated properties Dragon Flyz and Sky Dancers.
Burger King will dedicate the 1996 holiday season to the promotion of the two series throughout Europe, the Middle East, Latin America, the Caribbean and Asian Pacific countries. The fast-food chain will offer themed kids meals that will include a character from each of the shows.