Hungry Jack’s, the Australian Burger King franchisee with 160 stores nationally, has tied in to the Mr. Men characters in a six-week promotion in which kids will be able to collect Mr. Men and Little Miss characters with the purchase of kids value meals.
The promotion, licensed through London, England-based Copyright Promotions International, will be backed by substantial TV advertising support.
A British property, Mr. Men characters have been in the Australian market for more than 20 years with licensing partners in clothing, toys, gifts and publishing.
More than 120 million books have been sold and a new animated series of 104 five-minute episodes is being sold worldwide.
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