Taking a page from LeapFrog, Techno Source, Inspiration Works and other kids tablet makers, Toys ‘R’ Us has stepped into the market with tabeo, its first wi-fi kids tablet.
Economic weakness in Europe and soft video games sales hindered Toys ‘R’ Us’ second quarter 2012 net sales, which fell to US$2.6 billion, a 3.6% or US$96 million drop versus the same period a year ago.
Toys ‘R’ Us has released the 2012 edition of its Guide for Differently-Abled Kids, a complimentary resource that helps parents and friends of children with physical and cognitive disabilities purchase toys that suit their developmental needs.
Netherlands-based licensor Glow Europe has signed a number of distribution deals in France and Benelux for its pocket money toy collectibles brand Bumpeez.
As part of its commitment to business growth in China, Toys ‘R’ Us will open its first stores in Beijing this weekend.
In its efforts to provide more convenient, one-stop shopping experiences in 2012, Toys ‘R’ Us is continuing its US expansion across 13 states that will see the opening of eight new locations and the renovation of 13 existing stores to the side-by-side model with Babies ‘R’ Us.
Leonardo, Donatello, Raphael and Michelangelo will hit US Toys ‘R’ Us shelves this month with the retail launch of new Teenage Mutant Ninja Turtles action figures, vehicles, role-play items and playsets from licensee Playmates Toys.
In support of the upcoming July 13 premiere of the 3D feature film Ice Age: Continental Drift, Twentieth Century Fox Consumer Products has expanded its Ice Age global retail promotional campaign.
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