Articles Tagged ‘Toys ‘R’ Us’
Leonardo, Donatello, Raphael and Michelangelo will hit US Toys ‘R’ Us shelves this month with the retail launch of new Teenage Mutant Ninja Turtles action figures, vehicles, role-play items and playsets from licensee Playmates Toys.
It looks like the toy retail outlook could be improving slightly as US specialty retailer Toys ‘R’ Us saw operating earnings for the first fiscal quarter of 2012 increase US$10 million versus a US$7 million loss a year ago, with net losses coming in at US$60 million versus US$67 million a year ago.
Following in the footsteps of Angry Birds, Fruit Ninja, and Cut the Rope, Disney’s hit app Where’s My Water is expanding into merchandising after only seven months since its debut on the Apple App Store.
California-based brand development and licensing agency Art Impressions (Skelanimals, Milky Way & the Galaxy Girls) has secured a deal with Toys ‘R’ Us that will see the retailer add a broad product selection of its So So Happy teen/tween lifestyle brand to its US stores and online at Toysrus.com for mid-June this year.
In support of the highly anticipated May 4 feature film Marvel’s The Avengers, Marvel Entertainment has joined forces with Toys ‘R’ Us to launch a multi-pronged retail experience featuring Avengers-themed in-store boutiques in nearly 600 US Toys ‘R’ Us locations, as well as a new online initiative.
Toys ‘R’ Us is reporting net sales of US$5.9 billion for Q4 2011, a drop of US$47 million compared to the same period in 2010. However, despite losses experienced over the holiday season, the company reported full year 2011 net sales of US$13.9 billion, an increase of US$45 million over last year.