Inside the business of children's digital media

Posts tagged with TOYS ‘R’ US

Trouble at home: Toys ‘R’ Us sees 4% decline in US sales

Increased big-box competition and decreased momentum for videogame sales, both at home and abroad, led to continued losses at global retailer Toys ‘R’ Us, which saw a 4% drop in US sales during its crucial holiday quarter of 2013.

Toys ‘R’ Us: Your future is now

“Market signals indicate that investors are very bearish on the prospects of Toys ”R’ Us,” says Jerry H. Tempelman, director of the capital markets research group at Moody’s Analytics. “There is concern in the market.” The toy retailing institution is on shaky ground as debt hovers and sales drop. Industry analysts like Tempelman agree it’s time for a TRU makeover.

Toys ‘R’ Us gets into The Lego Movie marketing spirit

Mega retailer Toys ‘R’ Us is gearing up for the US February 7 theatrical release of The Lego Movie by introducing all-new construction sets, branded special events and movie ticket promotions tied into the highly anticipated film.

Toys ‘R’ US sees same-store sales down over holidays, keeps eye on Pacific region

Sales at US Toys ‘R’ Us stores declined 4.7 % over last year during the 2013 nine-week holiday period. However, overall December sales were still up slightly for the retailer.

Toys ‘R’ Us reports wider third-quarter loss

Wayne, New Jersey-based retail giant Toys ‘R’ Us is feeling the sting of heightened competition from online rivals like Amazon as the toyco posted a third-quarter loss of US$605 million, compared to a loss of US$105 million a year ago.

Toys ‘R’ Us wants more social shoppers on its websites

Mega retailer Toys ‘R’ Us is making it a little easier for parents to sift through the 100,000 products offered on its websites thanks to a new e-commerce redesign and the introduction of social shopping features.

Toys ‘R’ Us names CEO, US president in time for holidays

Toys ‘R’ Us acting chief Antonio Urcelay has officially been named CEO of the New Jersey-based mega retailer as it gears up for the crucial holiday season. Meanwhile, retail exec Hank Mullany has been named president of TRU’s American operations, effective November 5.

Toys ‘R’ Us gets exclusive Skylanders Swap Force goods

Skylanders Swap Force, the latest installment to Activision’s US$1.5 billion gaming franchise, is making its long-anticipated debut next week and Toys ‘R’ Us is marking the occasion with a selection of exclusive merchandise and branded events.

Toys ‘R’ Us posts annual Hot Toy List alongside cooling financial results

The holidays can’t come soon enough for Toys ‘R’ Us. After posting a 6.9% drop in sales during its second quarter, the New Jersey-based mega retailer is banking more than ever on the highly competitive holiday months ahead, and in doing so the company has revealed its annual Holiday Hot Toy List.

Toys ‘R’ Us unveils new Tickety Toc toys

Master toy partner Just Play’s new line based on Nick Jr.’s hit preschool series Tickety Toc has officially launched at Toys ‘R’ Us stores across the US and online at


Our fall edition of iKids Digital is now available! We’re taking a look at the migration of virtual worlds to mobile, how to find success in the mobile education space, wearable tech for kids and much more.


Kidscreen on Instagram