Articles Tagged ‘Sesame Workshop’
It can be daunting for new SVOD services to enter the current fray. But when they come with the backing of a 45-year legacy in kids entertainment, the odds are much improved. Such is the case for Sesame Workshop, which launched new SVOD app and web service Sesame Street GO this week.
Sesame Workshop, the nonprofit behind Sesame Street, will team up with public-private Ounce of Prevention Fund to create a digital platform that develops parents’ understanding of early education for children.
Sesame Street episodes will debut on China-based BesTV’s VOD platforms, including IPTV, digital TV and OTT devices. The agreement between BestTV New Media and the non-profit org Sesame Workshop also includes content licensing, digital marketing, mobile apps and co-development of educational content.