Adhering to its new upfront strategy, Cartoon Network has taken its presentations once again directly to where clients and promotional partners are, and the network is now preparing itself to better reach kids where they are through an expanded portfolio of platform-specific original content that includes series, specials, shorts, interstitials, games and apps – including a mobile micro-network that delivers 15-second clips.
GEAR / iKIDS / MOBILE / TV
While the process of apps inspiring television series has become commonplace these days, mobile hardware developer Fuhu is taking things a step further by creating a TV series that stars an actual tablet. The company has teamed with BabyFirst to launch the original series Albert & Junior, which is based on Fuhu’s nabi kids tablet brand.
GEAR / iKIDS / MOBILE / SOCIAL
While the early success of Disney Infinity helped the House of Mouse’s Interactive segment see sales rise 38% to US$403 million in its first fiscal quarter of 2014, the company is laying off 700 people – or 26% of the division’s global workforce – following particularly sharp losses on the social gaming front.
iKIDS / PEOPLE MOVES / TV / WEB
AwesomenessTV, the Dreamworks Animation-owned media company that develops and distributes content for teens and tweens, has tapped former Disney digital marketing exec T.J. Marchetti to lead branding initiatives as chief marketing officer.
Highlights from Kidscreen’s 11th annual Summit in New York City.