It’s commonplace these days for major animated blockbusters to be preceded by a branded app. DreamWorks Animation is putting a spin on things with its Turbo Racing League app that is currently offering up to US$1 million in shell-out cash prizes.
INTERACTIVE / PEOPLE MOVES
Digital gaming vet Jack Sorensen, who has played a hand in managing Star Wars and Pixar game franchises, will be at the helm of Saban Brands’ mobile gaming division The Playforge as president.
BROADCASTING / CONSUMER PRODUCTS / INTERACTIVE / TV
Halifax-based DHX Media, The Jim Henson Company, Nat Geo Kids, Corus and BabyFirst Plus are among the first creators of paid YouTube channels.The move puts the Google-owned online platform closer to acheiving an affordable a-la-carte lineup of premium content and in a better position to compete on the SVOD front.
Highlights from Kidscreen’s 11th annual Summit in New York City.