Articles Tagged ‘Peppa Pig’
The eighth-annual Licensing Awards, which attracted more than 1,300 retailers, licensees, licensors, and suppliers to London’s Grosvenor House Hotel on September 10, have revealed this year’s winners honoring the best achievements in the licensing and marketing industry.
It looks like Peppa Pig is continuing her global tour. The eOne Family property is heading to Discovery Kids in Latin America, where it will launch later this year.
The collective group of apps based on eOne’s Peppa Pig has surpassed one million downloads on iOS, Nokia and Android platforms in the UK. Offline, the brand is gaining traction in the publishing category, as sales of Redan Publishing’s Fun to Learn Peppa Pig magazine have hit a record high.
The Peppa Pig brand is broadening its reach with a new apparel line for girls, as brand-owner eOne Family has forged a licensing partnership with juniors and girls fashion design house Evy of California.
Entertainment One (eOne) is growing the presence of brands like Peppa Pig in Asia through new broadcast and licensing agreements as well as the appointment of a new territory manager for the region.
Sales and marketing exec Monica Candiani has been named the new head of International Sales for London-based eOne Family, where, among other things, she will work closely with eOne’s licensing division to support the global expansion of the Peppa Pig brand