As consumers await the arrivals of Microsoft’s Xbox One and Sony’s PlayStation 4 this fall, sales of video game hardware, software and accessories in the US took another hit declining 19% to US$443 million in July.
Warner Bros. Interactive Entertainment is looking to put the Lego Friends franchise into the hands of more girls by introducing the property to Nintendo DS and 3DS handhelds this fall.
Video game publisher D3Publisher has partnered with Cartoon Network Enterprises to launch the first licensed interactive title based on the hit animated kids series Adventure Time.
Novel Entertainment’s Horrid Henry continues to expand on the licensing front with the release of The Good, The Bad and The Bugly, the third video game based on the UK children’s literary character, and the first Horrid Henry title for Nintendo 3DS.
It looks like marketing efforts and price cuts are paying off for the Nintendo 3DS. According to market research firm The NPD Group’s October 2011 analysis, the 3DS has sold 1.65 million units since launching in the US in March, making it viable that the system could beat out its predecessor, the DS, in first-year sales.
It’s likely that you won’t get to the top of the $25-billion video gaming industry without making a few friends. If there’s one thing to take away from this year’s E3, it’s that companies are clearly making a large push to create and market games designed to keep the living room and families social through interconnected play.
Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.