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Posts tagged with MATTEL

Mattel expands Apptivity toy line

Further tapping the needs of tech-savvy kids, Mattel has added new brands including Fruit Ninja, Cut the Rope and Monster High to its Apptivity toy line that enables screen-safe toys to interact with apps for the iPad.

Mattel posts flat second quarter revenue

Despite overall entertainment product sales declining 36%, toy giant Mattel reported flat second quarter revenue and stated upcoming product releases for brands like Barbie, Monster High, Batman – The Dark Night Rises, and Disney’s Jake and the Never Land Pirates should drive growth in the next half of the year.

Mattel licenses Mia and Me

Italian producer, distributor and licensor Rainbow and its German partner m4e have named Mattel as a toy partner for their new girl-skewing fantasy series Mia and Me.

Barbie reality web series debuts

The first season of Mattel’s new 14 episode Barbie Life in the Dreamhouse web series has launched on and will roll out to mobile and tablet devices from May 31.

New licensees for Masters of the Universe

Mattel and Classic Media have inked a raft of new consumer products deals for its iconic Masters of the Universe brand.

Mattel’s Q1 returns take a hit

California-based toyco Mattel is feeling the impact of the costs associated with its recent US$680-million acquisition of UK kids entertainment company HIT Entertainment, reporting lower first quarter earnings in its latest financial results.

Wild Grinders drops in on Nicktoons

New 26 x half hour animated comedy series Wild Grinders, based on American pro-skateboarder Rob Dyrdek’s real-life experiences, will bow on Nicktoons Friday, April 27 in the 7 p.m. time slot.

Mattel and Crayola draw up new licensing partnership

Mattel has joined forces with arts and crafts giant Crayola in a multi-year global partnership that has launched two new Crayola-branded product lines for kids based on Mattel’s Barbie and Hot Wheels properties and is set to debut a new Crayola app for the iPad later this year.

Mattel and Mega Brands sign global licensing partnership

The world’s largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and Hot Wheels.


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