Mattel has joined forces with arts and crafts giant Crayola in a multi-year global partnership that has launched two new Crayola-branded product lines for kids based on Mattel’s Barbie and Hot Wheels properties and is set to debut a new Crayola app for the iPad later this year.
The world’s largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and Hot Wheels.
US preschool toy giant and Mattel brand Fisher-Price and Nickelodeon have signed a multi-year renewal of their global licensing partnership for toys based on the network’s preschool properties.
Stockholm, Sweden-based Plus Licens has added online game community Stardoll to its wide L&M portfolio.
In the wake of Stan Clutton’s passing last December, Mattel has appointed Jennifer Bennett to assume part of the veteran Fisher-Price SVP’s remit. Bennett has joined Mattel brand Fisher-Price as director of licensing acquisitions, and will be overseeing inbound licensing for the preschool-oriented toy maker.
After 10 months with the company, Neil Friedman has stepped down as president of US operations for Toys ‘R’ Us.
Mattel and Universal Pictures have aligned to market and distribute the first ever feature-length CG-animated Monster High DVD Monster High: Ghouls Rule!, and Mattel will also launch an accompanying new line of fashion dolls that will launch simultaneously this fall.
Timed with the July 20 premiere of the final film in Christopher Nolan’s Batman trilogy The Dark Knight Rises, Warner Bros. Consumer Products (WBCP) has announced the launch of a worldwide licensing program based on the movie.
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