Articles Tagged ‘Mattel’
Mattel, the world’s largest toymaker, is getting into creative storytelling with the launch of Playground Productions, a new division that will create original content for multiple platforms. And Mattel’s own financial story is remaining positive, with Q3 global sales rising 6% to US$2.21 billion.
Mattel’s American Girl brand, which saw its sales climb 14% last quarter, is expanding its Bitty Baby doll line for preschoolers to encompass a total of 11 different dolls, illustrated picture books and more interactive content.
In a new partnership with Mattel, Warner Bros. Interactive Entertainment has signed on to distribute new video game Hot Wheels World’s Best Driver globally; it launches September 17.
Mattel’s HIT Entertainment has appointed three veteran execs, Robin Gay, Will Speer and Gina Briggs, to head up its global brand and marketing efforts for a number of properties including Thomas & Friends, Bob the Builder, Fireman Sam and Mike the Knight.
A 12% drop in global Barbie sales helped Mattel achieve weaker-than-expected second quarter profits of US$73.3 million, which represents a 24% drop from the same period last year. American Girl sales, meanwhile, were up 14% for the quarter.
Thanks to the blockbuster success of a little IP called Monster High, catering to girls has become a top priority for retailers, licensees and licensors – and there’s a whole new crop of properties set to pop at this week’s Licensing Show to fill the gap.