Articles Tagged ‘Mattel’
Mattel is looking to liven up Barbie – quite literally. The iconic plastic fashion doll, which has seen continuously falling sales over the past year, is set to star in a live-action comedy movie from Sony Pictures Entertainment, Mattel and Parkes+MacDonald/Image Nation.
The first quarter of 2014 brought net losses of US$11.2 million for Mattel, as the worlds largest toymaker saw Barbie sales drop 14%. Meanwhile, Barbie’s American Girl and Ever After High sisters continues to rise in popularity.
Mattel’s Playground Productions is taking World Wrestling Entertainment characters out of the ring in a new original stop-motion short-form series entitled WWE Slam City, which launches today in the US, Canada and the UK and is accompanied by a toy line of the same name.
Tepid Barbie, Fisher-Price and Hot Wheel sales contributed to a 6% drop in global sales at Mattel as the world’s largest toyco reported its fourth quarter 2013 and year-end financial results.
Former Mattel CEO Jill Barad and Playmobil president Horst Brandstatter will be inducted into the US Toy Industry Association (TIA) Hall of Fame, along with the late Jack Friedman, former chairman, CEO and co-founder of Jakks Pacific, and the late co-founders of Wham-O, Arthur “Spud” Melin and Richard Knerr.
Toyco Mattel launched its first-ever Spanish-language multi-brand US marketing campaign, dubbed “toy feliz,” this weekend in L.A., Houston and Miami.
Women in Animation (WIA), a non-profit professional organization that brings together the global community of animation professionals, will head into its 20th year under the leadership of Mattel’s Margaret Dean (pictured) and Technicolor’s Kristy Scanlan.