After 10 months with the company, Neil Friedman has stepped down as president of US operations for Toys ‘R’ Us.
Mattel and Universal Pictures have aligned to market and distribute the first ever feature-length CG-animated Monster High DVD Monster High: Ghouls Rule!, and Mattel will also launch an accompanying new line of fashion dolls that will launch simultaneously this fall.
Timed with the July 20 premiere of the final film in Christopher Nolan’s Batman trilogy The Dark Knight Rises, Warner Bros. Consumer Products (WBCP) has announced the launch of a worldwide licensing program based on the movie.
On the heels of Mattel posting strong 2011 earnings, the world’s largest toyco has completed its US$680 million acquisition of children’s entertainment producer and rights-owner HIT Entertainment from Apax Partners. The acquisition was first announced on October 24, 2011.
Despite a fragile global economy and softer-than-usual holiday sales, the world’s largest toyco Mattel has reported a rise in fourth quarter 2011 net income, due to strong demand abroad, and an increase in its full-year 2011 earnings.
Children’s entertainment producer and rights-owner HIT Entertainment, which was acquired by Mattel in October 2011 for US$680 million, will be losing President and CEO, Jeffrey Dunn, and COO Sangeeta Desai following the closing of the acquisition, which was slated “to close in early 2012″ at the time of purchase.
FremantleMedia Enterprises, the brand extension arm of FremantleMedia, has inked a distribution deal with Cartoon Network Latin America for boy-skewing Max Steel (26 x 30-minute), a new CGI-animated series based the Mattel boys action IP.
Mattel’s Monster High has been a hit with tween girls in stores and online, and owner Mattel is about to embark on a large-scale, year-long marketing push for the brand revolving around Friday the 13th, including three one-hour specials set to air on Nick US.
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