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Posts tagged with MATTEL


Mattel and Crayola draw up new licensing partnership

Mattel has joined forces with arts and crafts giant Crayola in a multi-year global partnership that has launched two new Crayola-branded product lines for kids based on Mattel’s Barbie and Hot Wheels properties and is set to debut a new Crayola app for the iPad later this year.


Mattel and Mega Brands sign global licensing partnership

The world’s largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and Hot Wheels.


Fisher-Price and Nick re-up licensing partnership

US preschool toy giant and Mattel brand Fisher-Price and Nickelodeon have signed a multi-year renewal of their global licensing partnership for toys based on the network’s preschool properties.


Plus Licens picks up Stardoll rep rights

Stockholm, Sweden-based Plus Licens has added online game community Stardoll to its wide L&M portfolio.


Jennifer Bennett moves to Fisher-Price

In the wake of Stan Clutton’s passing last December, Mattel has appointed Jennifer Bennett to assume part of the veteran Fisher-Price SVP’s remit. Bennett has joined Mattel brand Fisher-Price as director of licensing acquisitions, and will be overseeing inbound licensing for the preschool-oriented toy maker.


Halfbrick inks CP deals for Fruit Ninja

Australian developer Halfbrick Studios has signed a raft of consumer product deals for its best-selling Fruit Ninja app including Mattel, Jazwares, Basic Fun and Nanco.


Toys ‘R’ Us president Neil Friedman resigns

After 10 months with the company, Neil Friedman has stepped down as president of US operations for Toys ‘R’ Us.


Zeptolab scores Cut the Rope deals

After making plans to expand the licensing program for its successful game app Cut the Rope, featuring main character Om Nom, indie game developer Zeptolab has made merchandising deals with Hasbro, Mattel, JAKKS Pacific, and apparel company LF USA.


Monster High gets DVD and new doll line

Mattel and Universal Pictures have aligned to market and distribute the first ever feature-length CG-animated Monster High DVD Monster High: Ghouls Rule!, and Mattel will also launch an accompanying new line of fashion dolls that will launch simultaneously this fall.


The Dark Knight Rises with WBCP

Timed with the July 20 premiere of the final film in Christopher Nolan’s Batman trilogy The Dark Knight Rises, Warner Bros. Consumer Products (WBCP) has announced the launch of a worldwide licensing program based on the movie.




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