Articles Tagged ‘Mattel’
With re-emerging boys-centric brand Max Steel at the center of its new property lineup for 2013, Mattel will launch a series of toys and integrated interactive games at the 2013 Toy Fair, which will bring more than 30,000 toy professionals to New York next week.
Toyco Mattel’s 4Q net income fell 17%, due to the payment of US$137.8 million to cover compensation and punitive damages to MGA Entertainment to satisfy the judgement of ongoing litigation over the Bratz brand.
In efforts to meet the demands of on-the-go holiday consumers and keep up with mobile shopping trends, Walmart Canada and Mattel have launched the first pop-up virtual toy store in Canada.
Toyco Mattel and FremantleMedia Enterprises have sewn up a US broadcast deal with Disney XD for its action-adventure CGI series Max Steel.