Articles Tagged ‘Mattel’
California-based toyco Mattel is feeling the impact of the costs associated with its recent US$680-million acquisition of UK kids entertainment company HIT Entertainment, reporting lower first quarter earnings in its latest financial results.
Mattel has joined forces with arts and crafts giant Crayola in a multi-year global partnership that has launched two new Crayola-branded product lines for kids based on Mattel’s Barbie and Hot Wheels properties and is set to debut a new Crayola app for the iPad later this year.
The world’s largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and Hot Wheels.
In the wake of Stan Clutton’s passing last December, Mattel has appointed Jennifer Bennett to assume part of the veteran Fisher-Price SVP’s remit. Bennett has joined Mattel brand Fisher-Price as director of licensing acquisitions, and will be overseeing inbound licensing for the preschool-oriented toy maker.