Articles Tagged ‘Mattel’
Worldwide sales dropped by 9% for the world’s largest toymaker, as girls brands and Fisher-Price struggle on shelves.
Warner Bros. Consumer Products and Mattel are keeping their 15-year ongoing partnership alive under a new multi-year agreement that grants the toyco rights to continue as master toy licensee for the entire existing DC Comics character portfolio as well as for upcoming film and TV projects.
Fireman Sam episodes and merchandise will be available only on Amazon.com. But why did Mattel-owned IP owner HIT Entertainment and retail giant Amazon choose the hero of Pontypandy for this ground-breaking deal, and will this new business model catch fire?
Mattel, the world’s largest toy company, has created a new streamlined marketing and creative division that will span the company’s global portfolio of consumer brands, and former Barbie GM Richard Dickson will be leading the charge as chief brands officer.
Global sales currently make up roughly half of Mattel’s total annual revenue, and in looking to strengthen its presence in emerging markets throughout Asia, Europe and Latin America, Mattel has appointed company vet Tim Kilpin as EVP of international.
The multi-year partnership allows Universal to market and distribute packaged media and multi-platform digital content for hundreds of titles within HIT’s preschool portfolio.
Mattel is looking to liven up Barbie – quite literally. The iconic plastic fashion doll, which has seen continuously falling sales over the past year, is set to star in a live-action comedy movie from Sony Pictures Entertainment, Mattel and Parkes+MacDonald/Image Nation.