Articles Tagged ‘Mattel’
Mattel closes HIT acquisition
CONSUMER PRODUCTS / RETAILOn the heels of Mattel posting strong 2011 earnings, the world’s largest toyco has completed its US$680 million acquisition of children’s entertainment producer and rights-owner HIT Entertainment from Apax Partners. The acquisition was first announced on October 24, 2011.
HIT’s top execs to leave company
CONSUMER PRODUCTS / PEOPLE MOVES / RETAILChildren’s entertainment producer and rights-owner HIT Entertainment, which was acquired by Mattel in October 2011 for US$680 million, will be losing President and CEO, Jeffrey Dunn, and COO Sangeeta Desai following the closing of the acquisition, which was slated “to close in early 2012″ at the time of purchase.
Max Steel is back in action
TVFremantleMedia Enterprises, the brand extension arm of FremantleMedia, has inked a distribution deal with Cartoon Network Latin America for boy-skewing Max Steel (26 x 30-minute), a new CGI-animated series based the Mattel boys action IP.
Friday the 13th is Monster High’s lucky day
CONSUMER PRODUCTS / RETAIL / TVMattel’s Monster High has been a hit with tween girls in stores and online, and owner Mattel is about to embark on a large-scale, year-long marketing push for the brand revolving around Friday the 13th, including three one-hour specials set to air on Nick US.
Eckert out, Stockton in as Mattel CEO
COMPANIES / CONSUMER PRODUCTS / PEOPLE MOVESAfter 11 years with the company, Mattel CEO Robert Eckert is retiring from his position, leaving Bryan Stockton to take the reins as his successor.
Kidscreened
- What Warner Bros. stands to gain by keeping Mattel as its master toy licensee (Variety)
- MTV moves deeper into the social entertainment space (MediaPost)
- How Uniqlo is aiming to be the Apple Store of fashion in the US (Daily Finance)
- A new step in the personalization and digitalization of learning (Mashable)


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