Articles Tagged ‘Mattel’
In a new partnership with Mattel, Warner Bros. Interactive Entertainment has signed on to distribute new video game Hot Wheels World’s Best Driver globally; it launches September 17.
Mattel’s HIT Entertainment has appointed three veteran execs, Robin Gay, Will Speer and Gina Briggs, to head up its global brand and marketing efforts for a number of properties including Thomas & Friends, Bob the Builder, Fireman Sam and Mike the Knight.
A 12% drop in global Barbie sales helped Mattel achieve weaker-than-expected second quarter profits of US$73.3 million, which represents a 24% drop from the same period last year. American Girl sales, meanwhile, were up 14% for the quarter.
Thanks to the blockbuster success of a little IP called Monster High, catering to girls has become a top priority for retailers, licensees and licensors – and there’s a whole new crop of properties set to pop at this week’s Licensing Show to fill the gap.
The growing demand for American Girl and Monster High brands contributed to an overall 7% sales uptick at Mattel during the first quarter of this year. The world’s largest toymaker pulled in US$995.6 million in revenue, up from US$928.4 million one year ago.
The nominees for the 2013 LIMA International Licensing Excellence have been released in advance of the June’s Licensing Expo in Las Vegas. Kid-related nominees include Marvel’s Avengers, Activision’s Skylanders and Mattel’s Monster High, which are competing for Overall Best Licensed Program of the Year.
Global publisher Parragon Books has picked up new North American licenses for Mattel’s Barbie and Monster High properties.
With re-emerging boys-centric brand Max Steel at the center of its new property lineup for 2013, Mattel will launch a series of toys and integrated interactive games at the 2013 Toy Fair, which will bring more than 30,000 toy professionals to New York next week.