Further tapping the needs of tech-savvy kids, Mattel has added new brands including Fruit Ninja, Cut the Rope and Monster High to its Apptivity toy line that enables screen-safe toys to interact with apps for the iPad.
Despite overall entertainment product sales declining 36%, toy giant Mattel reported flat second quarter revenue and stated upcoming product releases for brands like Barbie, Monster High, Batman – The Dark Night Rises, and Disney’s Jake and the Never Land Pirates should drive growth in the next half of the year.
Italian producer, distributor and licensor Rainbow and its German partner m4e have named Mattel as a toy partner for their new girl-skewing fantasy series Mia and Me.
Mattel and Classic Media have inked a raft of new consumer products deals for its iconic Masters of the Universe brand.
New 26 x half hour animated comedy series Wild Grinders, based on American pro-skateboarder Rob Dyrdek’s real-life experiences, will bow on Nicktoons Friday, April 27 in the 7 p.m. time slot.
Mattel has joined forces with arts and crafts giant Crayola in a multi-year global partnership that has launched two new Crayola-branded product lines for kids based on Mattel’s Barbie and Hot Wheels properties and is set to debut a new Crayola app for the iPad later this year.
The world’s largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and Hot Wheels.
Check out our latest issue of iKids Digital! We've got the scoop on the latest social media marketing tactics, the tablets that kids and parents can't put down, and new insights on how youth are using social networking sites.