Articles Tagged ‘Mattel’
It’s not only the temperature that’s rising in Mexico right now. The country’s US$1.3-trillion economy, second only to Brazil’s in Latin America, is showing signs of warming up when it comes to entertainment licensing.
In a move that expands the digital content library of its exclusive Fireman Sam hub on Amazon.com, Mattel has released Fireman Sam: Hero Adventures, a new Android preschool app from its HIT Entertainment division.
From the mag: CogniToys and Hello Barbie rightfully drew their fair share of “oohs” and “aahs” from techies and toycos alike when they were unveiled to the world at New York Toy Fair.
Shares rose yesterday after Mattel posted a smaller-than-expected loss of 2% in net sales to generate US$922.7 million for the quarter ended March 31. As part of its turnaround strategy, the toyco simultaneously announced a deal with online innovation hub Quirky.
Turner Broadcasting System has acquired more than 800 minutes of new Mattel content featuring hit brands such as Max Steel and Barbie for Cartoon Network and its newly rebranded Boomerang channel in Latin America.
Canada’s DHX Media has come aboard to handle worldwide distribution for Kuu-Kuu Harajuku, a new animated co-pro from Australia’s Moody Street Kids and Malaysia’s Vision Animation that’s inspired and executive produced by pop superstar Gwen Stefani.