Inside the business of children's digital media

Posts tagged with MATTEL

With profits up, Mattel launches in-house studio Playground Productions

Mattel, the world’s largest toymaker, is getting into creative storytelling with the launch of Playground Productions, a new division that will create original content for multiple platforms. And Mattel’s own financial story is remaining positive, with Q3 global sales rising 6% to US$2.21 billion.

Mattel gives more attention to American Girl’s younger sister

Mattel’s American Girl brand, which saw its sales climb 14% last quarter, is expanding its Bitty Baby doll line for preschoolers to encompass a total of 11 different dolls, illustrated picture books and more interactive content.

Barbie gets a Girl Scouts patch

Barbie and Girl Scouts of the USA (GSUSA) have inked a partnership to create the first-ever Barbie “Be Anything, Do Everything” patch. The participation patch is designed to inspire the next generation of female leaders.

Warner Bros. to distribute Hot Wheels World’s Best Driver

In a new partnership with Mattel, Warner Bros. Interactive Entertainment has signed on to distribute new video game Hot Wheels World’s Best Driver globally; it launches September 17.

HIT unveils global brand team

Mattel’s HIT Entertainment has appointed three veteran execs, Robin Gay, Will Speer and Gina Briggs, to head up its global brand and marketing efforts for a number of properties including Thomas & Friends, Bob the Builder, Fireman Sam and Mike the Knight.

Disney’s Planes lands on retail shelves

With the next month’s release of Disney’s Planes, the House of Mouse has released an interactive toy collection and crop of lifestyle products designed to tap into boys’ classic play patterns.

Mattel Q2 results show slump in Barbie sales, growth in American Girl

A 12% drop in global Barbie sales helped Mattel achieve weaker-than-expected second quarter profits of US$73.3 million, which represents a 24% drop from the same period last year. American Girl sales, meanwhile, were up 14% for the quarter.

Licensing Show deals up girl power

Thanks to the blockbuster success of a little IP called Monster High, catering to girls has become a top priority for retailers, licensees and licensors – and there’s a whole new crop of properties set to pop at this week’s Licensing Show to fill the gap.

HIT ratchets up Thomas, Mike US licensing sales

In line with its broadcast, online and consumer products growth strategy, Mattel’s HIT Entertainment has secured new US partners for its preschool properties Thomas & Friends and Mike the Knight.

Girls brands lead charge in Mattel’s first quarter

The growing demand for American Girl and Monster High brands contributed to an overall 7% sales uptick at Mattel during the first quarter of this year. The world’s largest toymaker pulled in US$995.6 million in revenue, up from US$928.4 million one year ago.


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