Articles Tagged ‘Mattel’
Mattel and Crayola draw up new licensing partnership
CONSUMER PRODUCTS / RETAILMattel has joined forces with arts and crafts giant Crayola in a multi-year global partnership that has launched two new Crayola-branded product lines for kids based on Mattel’s Barbie and Hot Wheels properties and is set to debut a new Crayola app for the iPad later this year.
Mattel and Mega Brands sign global licensing partnership
CONSUMER PRODUCTS / RETAILThe world’s largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and Hot Wheels.
Fisher-Price and Nick re-up licensing partnership
CONSUMER PRODUCTSUS preschool toy giant and Mattel brand Fisher-Price and Nickelodeon have signed a multi-year renewal of their global licensing partnership for toys based on the network’s preschool properties.
Plus Licens picks up Stardoll rep rights
CONSUMER PRODUCTSStockholm, Sweden-based Plus Licens has added online game community Stardoll to its wide L&M portfolio.
Jennifer Bennett moves to Fisher-Price
COMPANIES / CONSUMER PRODUCTS / PEOPLE MOVESIn the wake of Stan Clutton’s passing last December, Mattel has appointed Jennifer Bennett to assume part of the veteran Fisher-Price SVP’s remit. Bennett has joined Mattel brand Fisher-Price as director of licensing acquisitions, and will be overseeing inbound licensing for the preschool-oriented toy maker.
Halfbrick inks CP deals for Fruit Ninja
CONSUMER PRODUCTS / RETAILAustralian developer Halfbrick Studios has signed a raft of consumer product deals for its best-selling Fruit Ninja app including Mattel, Jazwares, Basic Fun and Nanco.
Toys ‘R’ Us president Neil Friedman resigns
CONSUMER PRODUCTS / PEOPLE MOVES / RETAILAfter 10 months with the company, Neil Friedman has stepped down as president of US operations for Toys ‘R’ Us.
Zeptolab scores Cut the Rope deals
CONSUMER PRODUCTS / INTERACTIVE / RETAILAfter making plans to expand the licensing program for its successful game app Cut the Rope, featuring main character Om Nom, indie game developer Zeptolab has made merchandising deals with Hasbro, Mattel, JAKKS Pacific, and apparel company LF USA.
Monster High gets DVD and new doll line
CONSUMER PRODUCTS / RETAILMattel and Universal Pictures have aligned to market and distribute the first ever feature-length CG-animated Monster High DVD Monster High: Ghouls Rule!, and Mattel will also launch an accompanying new line of fashion dolls that will launch simultaneously this fall.
The Dark Knight Rises with WBCP
CONSUMER PRODUCTS / RETAILTimed with the July 20 premiere of the final film in Christopher Nolan’s Batman trilogy The Dark Knight Rises, Warner Bros. Consumer Products (WBCP) has announced the launch of a worldwide licensing program based on the movie.
The definitive kids ent resource.-
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Two-year-old Disney Junior UK brings Appisodes to two-year-olds -
Disney and Lucasfilm announce new Star Wars animated series -
eOne takes all rights to YouTube animated hit Simon’s Cat -
Microsoft unveils its next-generation console -
Children’s Museums: Not just for kids
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MIPCOM 2012 - Toon Goggles MD Stephen Hodge offers insights into new digital funding