Toy giant Mattel has announced the US multi-platform launch of Isabelle, its American Girl-branded 2014 Girl of the Year
Former Mattel CEO Jill Barad and Playmobil president Horst Brandstatter will be inducted into the US Toy Industry Association (TIA) Hall of Fame, along with the late Jack Friedman, former chairman, CEO and co-founder of Jakks Pacific, and the late co-founders of Wham-O, Arthur “Spud” Melin and Richard Knerr.
Disney Consumer Products has rolled out a wide range of toys and related products to US retailers to warm consumers up for the Thanksgiving launch of its newest animated feature Frozen.
Toyco Mattel launched its first-ever Spanish-language multi-brand US marketing campaign, dubbed “toy feliz,” this weekend in L.A., Houston and Miami.
Women in Animation (WIA), a non-profit professional organization that brings together the global community of animation professionals, will head into its 20th year under the leadership of Mattel’s Margaret Dean (pictured) and Technicolor’s Kristy Scanlan.
Mattel’s American Girl doll brand, with sales up 20% over last year, is stepping outside of the US for the first time and into Canada’s largest book, gift and specialty retailer Indigo, which will open two American Girl retail concept stores this spring.
Mattel, the world’s largest toymaker, is getting into creative storytelling with the launch of Playground Productions, a new division that will create original content for multiple platforms. And Mattel’s own financial story is remaining positive, with Q3 global sales rising 6% to US$2.21 billion.
Mattel’s American Girl brand, which saw its sales climb 14% last quarter, is expanding its Bitty Baby doll line for preschoolers to encompass a total of 11 different dolls, illustrated picture books and more interactive content.
Barbie and Girl Scouts of the USA (GSUSA) have inked a partnership to create the first-ever Barbie “Be Anything, Do Everything” patch. The participation patch is designed to inspire the next generation of female leaders.
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