Articles Tagged ‘Mattel’
Toyco Mattel launched its first-ever Spanish-language multi-brand US marketing campaign, dubbed “toy feliz,” this weekend in L.A., Houston and Miami.
Women in Animation (WIA), a non-profit professional organization that brings together the global community of animation professionals, will head into its 20th year under the leadership of Mattel’s Margaret Dean (pictured) and Technicolor’s Kristy Scanlan.
Mattel’s American Girl doll brand, with sales up 20% over last year, is stepping outside of the US for the first time and into Canada’s largest book, gift and specialty retailer Indigo, which will open two American Girl retail concept stores this spring.
Mattel, the world’s largest toymaker, is getting into creative storytelling with the launch of Playground Productions, a new division that will create original content for multiple platforms. And Mattel’s own financial story is remaining positive, with Q3 global sales rising 6% to US$2.21 billion.
Mattel’s American Girl brand, which saw its sales climb 14% last quarter, is expanding its Bitty Baby doll line for preschoolers to encompass a total of 11 different dolls, illustrated picture books and more interactive content.
In a new partnership with Mattel, Warner Bros. Interactive Entertainment has signed on to distribute new video game Hot Wheels World’s Best Driver globally; it launches September 17.
Mattel’s HIT Entertainment has appointed three veteran execs, Robin Gay, Will Speer and Gina Briggs, to head up its global brand and marketing efforts for a number of properties including Thomas & Friends, Bob the Builder, Fireman Sam and Mike the Knight.