Articles Tagged ‘Mattel’
Jessica Dunne exits Disney, joins Mattel
CONSUMER PRODUCTS / PEOPLE MOVESLongtime Disney executive Jessica Dunne has accepted a new role at Mattel as its GM and SVP of consumer products.
HIT centralizes resources, ups Sid Mathur
COMPANIES / NEWS / PEOPLE MOVESMattel-owned HIT Entertainment has centralized content creation and production in its UK office under SVP of HIT Brands, Edward Catchpole and appointed Sid Mathur to the role of VP, HIT Americas.
Mattel expands Apptivity toy line
CONSUMER PRODUCTS / INTERACTIVE / RETAILFurther tapping the needs of tech-savvy kids, Mattel has added new brands including Fruit Ninja, Cut the Rope and Monster High to its Apptivity toy line that enables screen-safe toys to interact with apps for the iPad.
Mattel posts flat second quarter revenue
CONSUMER PRODUCTS / RETAILDespite overall entertainment product sales declining 36%, toy giant Mattel reported flat second quarter revenue and stated upcoming product releases for brands like Barbie, Monster High, Batman – The Dark Night Rises, and Disney’s Jake and the Never Land Pirates should drive growth in the next half of the year.
Kidscreened
- Why kidsnets are adapting digitally to maintain the attention of today’s younger, more tech savvy multitaskers (Los Angeles Times)
- How focusing on loyalty and changing consumer demands have kept Mattel and Hasbro at the top (Yahoo)
- Nintendo says it won’t block used games on its Wii U unlike rumored restrictions from Sony and Microsoft (TG Daily)
- How opening facebook to kids would boost its mobile ad revenue (Sydney Morning Herald)
Mattel licenses Mia and Me
CONSUMER PRODUCTS / TVItalian producer, distributor and licensor Rainbow and its German partner m4e have named Mattel as a toy partner for their new girl-skewing fantasy series Mia and Me.
Barbie reality web series debuts
INTERACTIVEThe first season of Mattel’s new 14 episode Barbie Life in the Dreamhouse web series has launched on Barbie.com/Dreamhouse and will roll out to mobile and tablet devices from May 31.
New licensees for Masters of the Universe
CONSUMER PRODUCTS / RETAILMattel and Classic Media have inked a raft of new consumer products deals for its iconic Masters of the Universe brand.
Mattel’s Q1 returns take a hit
CONSUMER PRODUCTS / RETAILCalifornia-based toyco Mattel is feeling the impact of the costs associated with its recent US$680-million acquisition of UK kids entertainment company HIT Entertainment, reporting lower first quarter earnings in its latest financial results.
Wild Grinders drops in on Nicktoons
TVNew 26 x half hour animated comedy series Wild Grinders, based on American pro-skateboarder Rob Dyrdek’s real-life experiences, will bow on Nicktoons Friday, April 27 in the 7 p.m. time slot.
The definitive kids ent resource.-
McDonald’s, General Mills among Despicable Me 2 marketing minions -
Two-year-old Disney Junior UK brings Appisodes to two-year-olds -
Disney and Lucasfilm announce new Star Wars animated series -
eOne takes all rights to YouTube animated hit Simon’s Cat -
Microsoft unveils its next-generation console -
Children’s Museums: Not just for kids
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MIPCOM 2012 -