Mattel’s American Girl brand, which saw its sales climb 14% last quarter, is expanding its Bitty Baby doll line for preschoolers to encompass a total of 11 different dolls, illustrated picture books and more interactive content.
Barbie and Girl Scouts of the USA (GSUSA) have inked a partnership to create the first-ever Barbie “Be Anything, Do Everything” patch. The participation patch is designed to inspire the next generation of female leaders.
In a new partnership with Mattel, Warner Bros. Interactive Entertainment has signed on to distribute new video game Hot Wheels World’s Best Driver globally; it launches September 17.
Mattel’s HIT Entertainment has appointed three veteran execs, Robin Gay, Will Speer and Gina Briggs, to head up its global brand and marketing efforts for a number of properties including Thomas & Friends, Bob the Builder, Fireman Sam and Mike the Knight.
With the next month’s release of Disney’s Planes, the House of Mouse has released an interactive toy collection and crop of lifestyle products designed to tap into boys’ classic play patterns.
A 12% drop in global Barbie sales helped Mattel achieve weaker-than-expected second quarter profits of US$73.3 million, which represents a 24% drop from the same period last year. American Girl sales, meanwhile, were up 14% for the quarter.
Thanks to the blockbuster success of a little IP called Monster High, catering to girls has become a top priority for retailers, licensees and licensors – and there’s a whole new crop of properties set to pop at this week’s Licensing Show to fill the gap.
In line with its broadcast, online and consumer products growth strategy, Mattel’s HIT Entertainment has secured new US partners for its preschool properties Thomas & Friends and Mike the Knight.
The growing demand for American Girl and Monster High brands contributed to an overall 7% sales uptick at Mattel during the first quarter of this year. The world’s largest toymaker pulled in US$995.6 million in revenue, up from US$928.4 million one year ago.
The nominees for the 2013 LIMA International Licensing Excellence have been released in advance of the June’s Licensing Expo in Las Vegas. Kid-related nominees include Marvel’s Avengers, Activision’s Skylanders and Mattel’s Monster High, which are competing for Overall Best Licensed Program of the Year.
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