Articles Tagged ‘Mattel’
There’s no question that virtual reality will be enormously attractive to young people. What should we consider now, so that future franchises will win parents’ respect and kids’ love? Dubit’s David Kleeman takes a research-driven approach to chartering unknown VR territory.
It’s not only the temperature that’s rising in Mexico right now. The country’s US$1.3-trillion economy, second only to Brazil’s in Latin America, is showing signs of warming up when it comes to entertainment licensing.
In a move that expands the digital content library of its exclusive Fireman Sam hub on Amazon.com, Mattel has released Fireman Sam: Hero Adventures, a new Android preschool app from its HIT Entertainment division.
From the mag: CogniToys and Hello Barbie rightfully drew their fair share of “oohs” and “aahs” from techies and toycos alike when they were unveiled to the world at New York Toy Fair.
Shares rose yesterday after Mattel posted a smaller-than-expected loss of 2% in net sales to generate US$922.7 million for the quarter ended March 31. As part of its turnaround strategy, the toyco simultaneously announced a deal with online innovation hub Quirky.