Articles Tagged ‘Mattel’
Mattel exec Andrea Carpenter dishes on the new collaboration with the talent-sourcing platform that has resulted in the creation of YouTube-specific programming for American Girl, Barbie, Hot Wheels and Monster High.
With Mattel signed on as master toy licensee by Sony Consumer Products, London-based indie agency Rocket Licensing is ready to start licensing the Ghostbusters reboot in the UK and Ireland.
Exactly one month since Disney merged its consumer products and interactive businesses, the mega-division has released Cars Daredevil Garage, a new toy-integrated app that syncs with Mattel’s 2015 line of diecast cars.
There’s no question that virtual reality will be enormously attractive to young people. What should we consider now, so that future franchises will win parents’ respect and kids’ love? Dubit’s David Kleeman takes a research-driven approach to chartering unknown VR territory.