Articles Tagged ‘Mattel’
From the mag: CogniToys and Hello Barbie rightfully drew their fair share of “oohs” and “aahs” from techies and toycos alike when they were unveiled to the world at New York Toy Fair.
Shares rose yesterday after Mattel posted a smaller-than-expected loss of 2% in net sales to generate US$922.7 million for the quarter ended March 31. As part of its turnaround strategy, the toyco simultaneously announced a deal with online innovation hub Quirky.
Turner Broadcasting System has acquired more than 800 minutes of new Mattel content featuring hit brands such as Max Steel and Barbie for Cartoon Network and its newly rebranded Boomerang channel in Latin America.
Canada’s DHX Media has come aboard to handle worldwide distribution for Kuu-Kuu Harajuku, a new animated co-pro from Australia’s Moody Street Kids and Malaysia’s Vision Animation that’s inspired and executive produced by pop superstar Gwen Stefani.
In an effort to turn around its slumping sales and revitalize its management team, toy maker Mattel has appointed interim leader Christopher Sinclair as its permanent CEO, expanded Richard Dickson‘s role to president and COO and upped Michael J. Dolan to independent lead director.
Wendy Smolen’s take on some of the most buzzed about tech toys at this year’s Toy Fair, held last month in New York. Filtered through her Sandbox Summit lens, Smolen examines what each toy teaches kids and how the tech factored into play.