Articles Tagged ‘Mattel’
Girls brands lead charge in Mattel’s first quarter
CONSUMER PRODUCTSThe growing demand for American Girl and Monster High brands contributed to an overall 7% sales uptick at Mattel during the first quarter of this year. The world’s largest toymaker pulled in US$995.6 million in revenue, up from US$928.4 million one year ago.
LIMA Licensing Award nominees announced
COMPANIES / CONSUMER PRODUCTSThe nominees for the 2013 LIMA International Licensing Excellence have been released in advance of the June’s Licensing Expo in Las Vegas. Kid-related nominees include Marvel’s Avengers, Activision’s Skylanders and Mattel’s Monster High, which are competing for Overall Best Licensed Program of the Year.
Parragon delivers Barbie and Monster High books to North American girls
CONSUMER PRODUCTSGlobal publisher Parragon Books has picked up new North American licenses for Mattel’s Barbie and Monster High properties.
Mattel gets more interactive at Toy Fair
CONSUMER PRODUCTS / INTERACTIVEWith re-emerging boys-centric brand Max Steel at the center of its new property lineup for 2013, Mattel will launch a series of toys and integrated interactive games at the 2013 Toy Fair, which will bring more than 30,000 toy professionals to New York next week.
Monster High grows while Mattel misses Wall Street expectations in Q4
COMPANIES / CONSUMER PRODUCTSToyco Mattel’s 4Q net income fell 17%, due to the payment of US$137.8 million to cover compensation and punitive damages to MGA Entertainment to satisfy the judgement of ongoing litigation over the Bratz brand.
Mattel makes heavy push for Max Steel franchise
CONSUMER PRODUCTS / INTERACTIVE / TVMattel’s Max Steel brand is back in full force thanks to an all-new multi platform campaign that includes an animated TV series on Disney XD US, a website, mobile games, graphic novels and a range of consumer products.
Eckert out, Stockton in as Mattel Chairman
COMPANIES / CONSUMER PRODUCTS / PEOPLE MOVESOne year after retiring as CEO of Mattel, Robert Eckert is stepping away from the Chairman role he continued to hold, handing it to current CEO Bryan Stockton (pictured).
Mattel and Walmart launch first Canadian virtual pop-up toy store
CONSUMER PRODUCTS / INTERACTIVE / RETAILIn efforts to meet the demands of on-the-go holiday consumers and keep up with mobile shopping trends, Walmart Canada and Mattel have launched the first pop-up virtual toy store in Canada.
Mattel reports Q3 results, brand performances
CONSUMER PRODUCTS / NEWS / RETAILMattel is reporting a 4 percent increase of worldwide net sales as part of its third quarter highlights.
Mattel and FremantleMedia score Disney XD deal for Max Steel
CONSUMER PRODUCTS / TVToyco Mattel and FremantleMedia Enterprises have sewn up a US broadcast deal with Disney XD for its action-adventure CGI series Max Steel.
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