Articles Tagged ‘Mattel’
The growing demand for American Girl and Monster High brands contributed to an overall 7% sales uptick at Mattel during the first quarter of this year. The world’s largest toymaker pulled in US$995.6 million in revenue, up from US$928.4 million one year ago.
The nominees for the 2013 LIMA International Licensing Excellence have been released in advance of the June’s Licensing Expo in Las Vegas. Kid-related nominees include Marvel’s Avengers, Activision’s Skylanders and Mattel’s Monster High, which are competing for Overall Best Licensed Program of the Year.
Global publisher Parragon Books has picked up new North American licenses for Mattel’s Barbie and Monster High properties.
With re-emerging boys-centric brand Max Steel at the center of its new property lineup for 2013, Mattel will launch a series of toys and integrated interactive games at the 2013 Toy Fair, which will bring more than 30,000 toy professionals to New York next week.
Toyco Mattel’s 4Q net income fell 17%, due to the payment of US$137.8 million to cover compensation and punitive damages to MGA Entertainment to satisfy the judgement of ongoing litigation over the Bratz brand.
Mattel’s Max Steel brand is back in full force thanks to an all-new multi platform campaign that includes an animated TV series on Disney XD US, a website, mobile games, graphic novels and a range of consumer products.
In efforts to meet the demands of on-the-go holiday consumers and keep up with mobile shopping trends, Walmart Canada and Mattel have launched the first pop-up virtual toy store in Canada.
Toyco Mattel and FremantleMedia Enterprises have sewn up a US broadcast deal with Disney XD for its action-adventure CGI series Max Steel.