Articles Tagged ‘Mattel’
Exactly one month since Disney merged its consumer products and interactive businesses, the mega-division has released Cars Daredevil Garage, a new toy-integrated app that syncs with Mattel’s 2015 line of diecast cars.
There’s no question that virtual reality will be enormously attractive to young people. What should we consider now, so that future franchises will win parents’ respect and kids’ love? Dubit’s David Kleeman takes a research-driven approach to chartering unknown VR territory.
It’s not only the temperature that’s rising in Mexico right now. The country’s US$1.3-trillion economy, second only to Brazil’s in Latin America, is showing signs of warming up when it comes to entertainment licensing.
In a move that expands the digital content library of its exclusive Fireman Sam hub on Amazon.com, Mattel has released Fireman Sam: Hero Adventures, a new Android preschool app from its HIT Entertainment division.