Articles Tagged ‘Mattel’
Wendy Smolen’s take on some of the most buzzed about tech toys at this year’s Toy Fair, held last month in New York. Filtered through her Sandbox Summit lens, Smolen examines what each toy teaches kids and how the tech factored into play.
From creative business alliances to taking something old and making it new, 360KID CEO Scott Traylor shares the notable trends and tech toys from this year’s Toy Fair, as well as the non-tech toys that caught his eye.
Lego, Hasbro, Spin Master and Crayola headed up an impressive class of innovative toys recognized by the Toy Industry Association at the 15th Annual Toy of the Year Awards at New York Toy Fair over the weekend.
Inspired by their popular Mattel and Fisher-Price toy lines, Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation have announced they’re producing an array of Batman Unlimited and DC Super Friends content for launch this spring.
Barbie global sales fell by 12% in the fourth quarter, contributing to Mattel’s 6% drop in overall global sales. Year-end results show the toyco’s revenues down by 7% overall to US$6.02 billion.