Articles Tagged ‘Mattel’
World Wrestling Entertainment’s stop-motion animated web series WWE Slam City is heading to TV, thanks to a deal with Nickelodeon that will see the original short-form kids program debut tonight on Nicktoons’ new NickSports primetime programming block in the US.
Mattel also announced a new global content distribution team structure for its major brands, including Barbie, Hot Wheels, Monster High and Thomas & Friends.
Fresh off the debut of the one-hour animated movie Star Wars Rebels: Spark of the Rebellion, Disney announces a Star Wars Hot Wheels line from Mattel and interactive figures from Thinkway Toys.
Hasbro signs on with Disney to acquire licensing rights to Disney Princess and Frozen dolls starting in 2016.
Worldwide sales dropped by 9% for the world’s largest toymaker, as girls brands and Fisher-Price struggle on shelves.