Articles Tagged ‘Mattel’
Dolphin Films has optioned the rights to YA book The Adoration of Jenna Fox, marking the second theatrical collaboration for Max Steel producers Bill O’Dowd and Julia Pistor.
Anchored by this month’s launch of DC Super Hero Girls, at least four major female-focused superhero properties will hit the US retail market by 2017, and A-list licensees are lining up to grab a piece of the action. Kidscreen explores the retail interest and market potential for this rapidly emerging category. (Pictured: Zag’s Ladybug)
Mattel exec Andrea Carpenter dishes on the new collaboration with the talent-sourcing platform that has resulted in the creation of YouTube-specific programming for American Girl, Barbie, Hot Wheels and Monster High.
With Mattel signed on as master toy licensee by Sony Consumer Products, London-based indie agency Rocket Licensing is ready to start licensing the Ghostbusters reboot in the UK and Ireland.
Exactly one month since Disney merged its consumer products and interactive businesses, the mega-division has released Cars Daredevil Garage, a new toy-integrated app that syncs with Mattel’s 2015 line of diecast cars.