Inside the business of children's digital media

Posts tagged with MATTEL

Amazon launches exclusive Fireman Sam app

In a move that expands the digital content library of its exclusive Fireman Sam hub on, Mattel has released Fireman Sam: Hero Adventures, a new Android preschool app from its HIT Entertainment division.

Mattel rebrands My American Girl as Truly Me

Mattel’s direct-to-consumer brand American Girl is rebranding its My American Girl line of dolls as Truly Me.

DC Super Hero Girls franchise to launch this fall

Several of the biggest names in kids entertainment are joining forces to launch a new superheroes franchise for girls this fall starring iconic DC Comics female characters in their teen years.

Talk of the town: Internet-connected toys make their mark

From the mag: CogniToys and Hello Barbie rightfully drew their fair share of “oohs” and “aahs” from techies and toycos alike when they were unveiled to the world at New York Toy Fair.

Mattel gets creative with 3D printing experience

Continuing to roll out new innovations around toy design, Mattel has joined forces with software design company Autodesk for a new line of products that will make 3D-printing experiences more accessible to kids.

Mattel reports Q1 results, forges idea-generating pact with Quirky

Shares rose yesterday after Mattel posted a smaller-than-expected loss of 2% in net sales to generate US$922.7 million for the quarter ended March 31. As part of its turnaround strategy, the toyco simultaneously announced a deal with online innovation hub Quirky.

Turner buys up feature programming from Mattel for LatAm

Turner Broadcasting System has acquired more than 800 minutes of new Mattel content featuring hit brands such as Max Steel and Barbie for Cartoon Network and its newly rebranded Boomerang channel in Latin America.

DHX to sell Gwen Stefani-driven toon globally

Canada’s DHX Media has come aboard to handle worldwide distribution for Kuu-Kuu Harajuku, a new animated co-pro from Australia’s Moody Street Kids and Malaysia’s Vision Animation that’s inspired and executive produced by pop superstar Gwen Stefani.

Interactive hybrid toys plan to pack a retail punch in 2015

From the mag: Toys that marry virtual and real-world play head back to the retail ring.

Mattel names Sinclair CEO, restructures management

In an effort to turn around its slumping sales and revitalize its management team, toy maker Mattel has appointed interim leader Christopher Sinclair as its permanent CEO, expanded Richard Dickson‘s role to president and COO and upped Michael J. Dolan to independent lead director.


Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.


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