Mattel’s direct-to-consumer brand American Girl is rebranding its My American Girl line of dolls as Truly Me.
Several of the biggest names in kids entertainment are joining forces to launch a new superheroes franchise for girls this fall starring iconic DC Comics female characters in their teen years.
From the mag: CogniToys and Hello Barbie rightfully drew their fair share of “oohs” and “aahs” from techies and toycos alike when they were unveiled to the world at New York Toy Fair.
Continuing to roll out new innovations around toy design, Mattel has joined forces with software design company Autodesk for a new line of products that will make 3D-printing experiences more accessible to kids.
Shares rose yesterday after Mattel posted a smaller-than-expected loss of 2% in net sales to generate US$922.7 million for the quarter ended March 31. As part of its turnaround strategy, the toyco simultaneously announced a deal with online innovation hub Quirky.
Turner Broadcasting System has acquired more than 800 minutes of new Mattel content featuring hit brands such as Max Steel and Barbie for Cartoon Network and its newly rebranded Boomerang channel in Latin America.
Canada’s DHX Media has come aboard to handle worldwide distribution for Kuu-Kuu Harajuku, a new animated co-pro from Australia’s Moody Street Kids and Malaysia’s Vision Animation that’s inspired and executive produced by pop superstar Gwen Stefani.
From the mag: Toys that marry virtual and real-world play head back to the retail ring.
In an effort to turn around its slumping sales and revitalize its management team, toy maker Mattel has appointed interim leader Christopher Sinclair as its permanent CEO, expanded Richard Dickson‘s role to president and COO and upped Michael J. Dolan to independent lead director.
Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.