Articles Tagged ‘Jakks Pacific’
The first quarter of 2013 saw sales increase 6.4% to US$78.1 million for California-based toymaker Jakks Pacific. But with losses rising to US$27.6 million from US$16 million in 2012, the company is harvesting momentum for the fall launch of its DreamPlay interactive toy line.
Classic Nintendo video game characters like Mario and Princess Peach are taking new form thanks to a licensing deal with Jakks Pacific. The toymaker will manufacture, market and distribute a line of toys and related consumer products for almost all Nintendo properties.
The financial struggle continues for Malibu, California-based toyco Jakks Pacific. The company reported that net sales for the fourth quarter of 2012 came in at US$133.5 million, compared to US$141.1 million during the same period in 2011. The reported net loss for the fourth quarter was US$119.5 million.
With Disney’s October 2012 purchase of Lucasfilm for US$4 billion and a crop of Star Wars films in the works, the stature of the brand and its leading characters is reaching new heights. So it seems fitting that Darth Vader will be hitting toy shelves this fall bigger than ever in a new Jakks Pacific figurine that measures in at 31″.
DreamPlay Toys, the recently launched joint venture between Jakks Pacific and NantWorks, has unveiled new interactive toys through an exclusive partnership with Disney Consumer Products.