Articles Tagged ‘Jakks Pacific’
Jakks reports a 16.9% increase in net sales for Q2 2014, but still sustains overall losses of US$9.1 million.
The mobile world has given emoji characters a life their own, and soon kids will have a chance to play – quite literally – in Emojiville, a new multiplatform property and toy line from Saban Brands and Jakks Pacific that will initially kick off as an original web series this fall.
The Cabbage Patch Kids have walked a long road since their heyday in the 1980s, so new shoes wouldn’t hurt. Jakks Pacific, which owns the brand, announced a licensing agreement with footwear company Skechers, which will see the dolls wearing miniature versions of Skechers’ Twinkle Toes shoes, as well as backpacks and other apparel.
A line Teenage Mutant Ninja Turtles specialty figures – including a four-foot-tall rendering of Michelangelo – and interactive toys are in the works at Jakks Pacific following a licensing deal between the US toymaker and Nickelodeon.
California-based toymaker Jakks Pacific, which is looking to bounce back in 2014, has secured a multi-year licensing renewal with Saban Brands to produce Halloween costumes and accessories for kids and adults based on the Power Rangers boys brand.
California-based toy maker Jakks Pacific is anticipating a return to profitability this year, following tapering losses during its fourth quarter of 2013, after a year marred by a changing toy landscape that led to a company-wide restructuring.
In the lead-up to Toy Fair, Warner Bros. Consumer Products (WBCP) has signed numerous new global licensees to many of its hit kids IP, and the company has promoted Ana de Castro from WBCP’s SVP of business and legal affairs to Warner Bros. Entertainment’s SVP and deputy general counsel.
For a toy company like California-based Jakks Pacific that has been weathering stormy sales numbers throughout the year, there’s hope on the other side. Jakks is crossing over into the new year with an interactive toy strategy in place, which it says is in line with changing consumer play patterns, as the company tries to pick itself up from a 27% drop in sales and a company-wide restructure that occurred in 2013.