Articles Tagged ‘Cartoon Network’
Warner Bros. Animation’s Sam Register has been promoted to the newly created position of president of Warner Bros. Animation and Warner Digital Series, where he will head up the brand-new content production unit and spearhead the development and production of original live-action digital series.
It looks like the impact of Turner’s Animation, Young Adults & Kids Media president and COO Stuart Snyder’s departure at the end of last month is reverberating through the company, as 14-year Turner vet Paul Condolora and Cartoon Network programming and scheduling SVP Stacy Isenhower have departed from their positions.
This week, Cartoon Network announced the launch of a new digital initiative called Cartoon Network Anything, a smartphone-only app that will feature funny, 15-second bits of randomized content. The strategy behind the potentially groundbreaking app, however, is much more systematic.
Adhering to its new upfront strategy, Cartoon Network has taken its presentations once again directly to where clients and promotional partners are, and the network is now preparing itself to better reach kids where they are through an expanded portfolio of platform-specific original content that includes series, specials, shorts, interstitials, games and apps – including a mobile micro-network that delivers 15-second clips.
As today’s kids entertainment industry becomes progressively affected by multi-platform digital innovation including apps and SVOD streaming services, major kidsnets have been re-jigging their upfront formats to better communicate their brand strategies to their clients.