This week, Cartoon Network announced the launch of a new digital initiative called Cartoon Network Anything, a smartphone-only app that will feature funny, 15-second bits of randomized content. The strategy behind the potentially groundbreaking app, however, is much more systematic.
Adhering to its new upfront strategy, Cartoon Network has taken its presentations once again directly to where clients and promotional partners are, and the network is now preparing itself to better reach kids where they are through an expanded portfolio of platform-specific original content that includes series, specials, shorts, interstitials, games and apps – including a mobile micro-network that delivers 15-second clips.
After more than half a decade as Turner’s Animation, Young Adults & Kids Media president and COO, Stuart Snyder is set to depart from the company at the end of this month.
As today’s kids entertainment industry becomes progressively affected by multi-platform digital innovation including apps and SVOD streaming services, major kidsnets have been re-jigging their upfront formats to better communicate their brand strategies to their clients.
Celebrating 20 years on-air in Asia Pacific, Cartoon Network has announced significant milestones in the region for 2013 including finishing the year as the top-rated international kids’ channel in seven markets, and topping the 75 million household distribution mark for the first time.
Cartoon Network boy-skewing action series Lego Legends of Chima and Tenkai Knights – both of which also share roots in construction toys - are adding new iOS gaming extensions to their names.
The consumer products program surrounding Cartoon Network series Adventure Time is about to expand with a crop of new collectibles, games, puzzles and branded pet toys.
On the heels of its CRTC-approved US$233 million buy-out of the 50% stake in Teletoon Canada that it did not already own, Toronto’s Corus Entertainment has revealed a divisional restructure based on the programming schedules of YTV and Teletoon being managed separately.
Turner Broadcasting System Asia Pacific’s SVP and MD of entertainment networks Sunny Saha has announced he is stepping down from his position with the Cartoon Network parent company effective at the end of February.
Our fall edition of iKids Digital is now available! We’re taking a look at the migration of virtual worlds to mobile, how to find success in the mobile education space, wearable tech for kids and much more.