Articles Tagged ‘Beyblade’
Toymaker Tomy and prodco d-rights are teaming up to launch the third generation of Beyblade battle toys, featuring a brand-new concept designed to make play more exciting.
Toronto, Canada-based Corus Entertainment’s Nelvana and Japan’s d-rights are rebooting the cult anime series for a new generation of boys.
The latest spin-off series are Beyblade: Shogun Steel (pictured), BeyRaiderz Shogun and BeyWarriors Cyborg.
Results from Young Love, an annual US study by youth and family research firm Smarty Pants, reveal that young girls are quickly being drawn to “boy-skewing” brands like Lego, Beyblade, and Batman.
Corus Entertainment-owned Nelvana Enterprises and d-rights have partnered with restaurant chain Burger King in a new summer promotion that will see Beyblade action racer toys featured in the QSR’s kids meals in more than 3,300 restaurants in territories including Latin America, Europe, the UK and the Middle East.