Just as the prevalence of touchscreen devices grows among preschoolers, so too is Disney’s continued investment in interactive content experiences. This week in the UK, Disney unveiled its-new Disney Junior Play app for iOS smartphones and tablets – a timely launch considering nearly 10% of UK kids receive their first mobile phone by age five and a quarter of British kids under the age of eight have tablets.
DHX Media-owned reschool properties Teletubbies and In the Night Garden are bolstering their retail presence in China following new licensing agreements with BBC Worldwide Asia and Shanghai V-Pop. In the Night Garden is also making strides over in the UK, where interactive publisher P2 Entertainment is set to launch a new branded app.
It feels as though this blog has been dedicated more often than not in recent weeks to critiquing studies and finding them wanting, or to complaints about misuse or misinterpretation of research. Today, I want to toast a simple, clever, revealing ethnographic study that does precisely what good research should: It furthers knowledge while also sparking ideas for further study.
We talk a fair amount on Kids Got Game about the importance of playing other people’s games, whether it’s to get a sense of the competition, to think about how games make you feel, or to see how inappropriate games can inspire kid-appropriate adaptations. This week, Anne reviews some recent games with different core strengths, exploring how successful apps that speak to qualities that resonate with you personally can inspire new creations.
Kellogg’s – along with its signature brands like Pringles and Frosted Flakes – is jumping on the Spider-Man marketing train with the release of an Amazing Spider-Man 2 integrated app as well as a new partnership with Sony for a sweepstakes program.
Tablets and linear TV have long shared a convoluted relationship. And in many cases, the former has been touted as being a strong exponent of the latter. With 30% of its content focused on kids, year-old Swedish cloud-based TV operator Magine’s latest data shines a light on kids` evolving viewing habits and reveals that children are more inclined to watch shows on tablets than their parents.
US-based Scholastic is putting its educational technology and blended learning portfolio on a more global scale with the release of Scholastic Literacy Pro and Scholastic PR1ME Mathematics to international markets.
In January, The Hub issued a soft launch of a new tablet-responsive website, rebranded to HubNetwork.com, after which time the number of site visitors hailing from mobile devices experienced a significant spike. With the numbers – and audience – in plain view, the net is now launching its first app, which features games, full episodes and video shorts, as well as a cartoon-integrated photo booth.
Check out our latest issue of iKids Digital! We've got the scoop on the latest social media marketing tactics, the tablets that kids and parents can't put down, and new insights on how youth are using social networking sites.