CONSUMER PRODUCTS / Featured iKids / GEAR / iKIDS / MOBILE / RETAIL
Canada’s Mercury Active is taking a page from the advances in augmented and virtual reality tech that had tongues wagging at this year’s GDC for its new line of Incredebooks. So can the digital shop boldly take printed kids books where they haven’t been before?
CONSUMER PRODUCTS / GEAR / iKIDS / MOBILE / SOCIAL
DreamWorks Animation and Microsoft have launched DreamWorks Dragons Adventure World Explorer, a brand new app based on the hit film How to Train Your Dragon 2 that integrates GPS mapping technology to give kids a more realistic gaming experience.
It’s a rich time for this study surrounding exploration and reimagining of play and gender roles. “Boys Can Be Anything: Effect of Barbie Play on Girls’ Career Cognitions” found that 4-7 year old girls who played with a Barbie (dressed either as a doctor or in fashion clothes) had narrower views of career options for girls, compared to those who had played with Mrs. Potato Head. However, its questionable design and significance may generate great headlines – “Barbie vs. Mrs. Potato Head” – but it isn’t necessarily good science.
Characters from the boys action series Slugterra are set to slug it out on the big screen, in a new movie set for US theatrical release on August 2. Slugterra: Return of the Elementals will debut courtesy of Shout! Factory, Screenvision and Nerd Corps Entertainment.
Snap Creative and its in-theater division Snapco are bringing five promotional toy programs to movie theaters worldwide. Available at cinema concession stands, the promotions will run for the summer’s top kids blockbusters, including How to Train Your Dragon 2 and Transformers: Age of Extinction.
Netflix has picked up the entire run of British animated series Horrid Henry for its service in the UK and Eire, and has a non-exclusive deal with series creator Novel Entertainment to stream its first season in the US.
DreamWorks Animation CEO wants to launch spin-offs of the daily best-of YouTube show in the categories of sports, beauty and music.