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In an effort to broaden its programming focus and maximize co-viewing, Discovery/Hasbro kidnet The Hub Network will become Discovery Family Channel as of October 13, with Discovery and kids television vet Tom Cosgrove as GM under the leadership of Discovery group president Henry Schleiff.
Hasbro signs on with Disney to acquire licensing rights to Disney Princess and Frozen dolls starting in 2016.
Several seats at Saturday’s show are reserved for corporate execs as the tween- and teen-skewing MCN sets out to prove the mainstream potential of its YouTubers.
Looking at some of the top paid iPad apps around the world for the nine to 11 demo right now, it appears kids are transitioning to more open-play adventure games, casual/social games and puzzle/creative games, but are still invested in a variety of educational apps.
Walmart unveils its holiday list of top 20 toys, while TRU launches new loyalty programs and in-store layouts, singling out Disney’s Frozen and Teenage Mutant Ninja Turtles and Paw Patrol, from Nickelodeon, as the season’s hot licenses.
- Sony and Viacom partner for Web-TV deal (Forbes)
- New Target CEO doubles down on kids products – including toys – as one of its new key categories (The Wall Street Journal)
- YouTube’s US video-ad revenue to surpass US$1 billion in 2014: report (Variety)
- Disney believes Maker Studios can be the next Pixar or Marvel (Mashable)
Kim Goody and Alan Coates, co-founders of London’s Soho Square Studios, have launched a new children’s and family entertainment based production arm, Soho Square Productions. The new prodco has partnered with industry vet Keith Chapman on its first preschool series.