Mattel is looking to liven up Barbie – quite literally. The iconic plastic fashion doll, which has seen continuously falling sales over the past year, is set to star in a live-action comedy movie from Sony Pictures Entertainment, Mattel and Parkes+MacDonald/Image Nation.
COMPANIES / CONSUMER PRODUCTS
With sales of its girl-skewing toys up 21%, Rhode Island-based Hasbro swung to profitability during the first quarter of 2014. Hasbro’s results tell a different story from its closest competitor, Mattel, which posted quarterly net losses of US$11.2 million last week after a 14% decline in Barbie sales.
Featured iKids / iKIDS / KID INSIGHT / MOBILE / TV / WEB
Tablets and linear TV have long shared a convoluted relationship. And in many cases, the former has been touted as being a strong exponent of the latter. With 30% of its content focused on kids, year-old Swedish cloud-based TV operator Magine’s latest data shines a light on kids` evolving viewing habits and reveals that children are more inclined to watch shows on tablets than their parents.
Disney XD in Canada is looking to its young audience for feedback on a videogame show pilot from Toronto-based prodco Banger Films. The channel is piloting a weekly videogame series set to include an online extension that would help kids build their own games.
Sesame Street has long stood as a barometer for cultural trends, so it only makes sense that the brand has a standalone existence in the increasingly influential children’s SVOD space. This week, Sesame Workshop introduced Sesame GO, a new ad-free paid service that streams full-length episodes of the TV series.
As you open your Kidscreen Daily and click through to read this week’s blog, I’ll be speaking at the Lego IDEA Conference in Billund, Denmark. With only four minutes to speak, I plan to suggest four dimensions to the challenge of engaging parents in co-play.