Adhering to its new upfront strategy, Cartoon Network has taken its presentations once again directly to where clients and promotional partners are, and the network is now preparing itself to better reach kids where they are through an expanded portfolio of platform-specific original content that includes series, specials, shorts, interstitials, games and apps – including a mobile micro-network that delivers 15-second clips.
GEAR / iKIDS / MOBILE / TV
While the process of apps inspiring television series has become commonplace these days, mobile hardware developer Fuhu is taking things a step further by creating a TV series that stars an actual tablet. The company has teamed with BabyFirst to launch the original series Albert & Junior, which is based on Fuhu’s nabi kids tablet brand.
GEAR / iKIDS / MOBILE / SOCIAL
While the early success of Disney Infinity helped the House of Mouse’s Interactive segment see sales rise 38% to US$403 million in its first fiscal quarter of 2014, the company is laying off 700 people – or 26% of the division’s global workforce – following particularly sharp losses on the social gaming front.
iKIDS / PEOPLE MOVES / TV / WEB
AwesomenessTV, the Dreamworks Animation-owned media company that develops and distributes content for teens and tweens, has tapped former Disney digital marketing exec T.J. Marchetti to lead branding initiatives as chief marketing officer.
Over the past five years, bestselling toddler app Peekaboo Barn has had a front-row seat to the ups and downs of the children’s mobile market. Now, with this week’s release of a refreshed version of the app, brand owner Night & Day Studios offers a clear view of where things are headed in 2014.
Let’s say a kagillion videos are posted to YouTube everyday. Even if that’s not a real number, we all know the statistics. It’s challenging for anyone to gain traction on this platform. Fortunately, YouTube posts great tools to help you develop a marketing strategy, and it’s time to take advantage of this free service.
California-based toy maker Jakks Pacific is anticipating a return to profitability this year, following tapering losses during its fourth quarter of 2013, after a year marred by a changing toy landscape that led to a company-wide restructuring.
US Preschool network Sprout is growing alongside the burgeoning on-demand world with web streaming app Sprout NOW that will give channel subscribers access to content on multiple platforms.
Europe’s biggest visitor-attraction operator Merlin Entertainments has partnered with DreamWorks Animation to launch Shrek’s Far Far Away Adventure, a new interactive attraction based on the popular green ogre and his friends.
Studio 100 International, part of the family entertainment company Studio 100 Group, has appointed ABC Licensing to rep Maya the Bee in Australia and New Zealand.
Disney’s snub of the cloud-based digital service that’s supported by all other major Hollywood studios doesn’t bother Mitch Singer, president of the Digital Entertainment Content Ecosystem, who believes the two are “not incompatible.”