CONSUMER PRODUCTS / RETAIL
The first quarter of 2014 brought net losses of US$11.2 million for Mattel, as the worlds largest toymaker saw Barbie sales drop 14%. Meanwhile, Barbie’s American Girl and Ever After High sisters continues to rise in popularity.
iKIDS / MOBILE / SOCIAL / WEB
After setting sights on the US market with the acquisition of L.A.-based MobiGirl Media, UK-based kid and teen mobile marketing platform SuperAwesome is looking at a home-court advantage, as the company has now acquired the advertising business of UK virtual world Bin Weevils.
PEOPLE MOVES / TV
Nigel Pickard is stepping down from his role as CEO of Zodiak UK Kids and chair of production company The Foundation at the end of this month, Zodiak Media has confirmed.
COMPANIES / iKIDS / TV / WEB
Make way for Relativity Media. The television and film studio is trying to scoop up YouTube multi-channel network Maker Studios from Disney with a last-minute bid worth up to US$1.1 billion.
Featured iKids / iKIDS / SOCIAL / TV / WEB
Dane Boedigheimer’s Annoying Orange online comedy series has spawned a Cartoon Network show and a number of licensed consumer products. And now, the Orange’s signature yellow-toothed smile has been viewed two billion times on YouTube, a feat that holds more significance than ever as multi-channel networks and online TV creations continue to be courted by huge traditional media companies.
Disney XD in Canada is looking to its young audience for feedback on a videogame show pilot from Toronto-based prodco Banger Films. The channel is piloting a weekly videogame series set to include an online extension that would help kids build their own games.
Sesame Street has long stood as a barometer for cultural trends, so it only makes sense that the brand has a standalone existence in the increasingly influential children’s SVOD space. This week, Sesame Workshop introduced Sesame GO, a new ad-free paid service that streams full-length episodes of the TV series.
As you open your Kidscreen Daily and click through to read this week’s blog, I’ll be speaking at the Lego IDEA Conference in Billund, Denmark. With only four minutes to speak, I plan to suggest four dimensions to the challenge of engaging parents in co-play.