iKIDS / KID INSIGHT / MOBILE / TV / WEB
Nielsen findings re-affirm traditional TV as the favored platform for kids, but that doesn’t necessarily mean that viewing habits haven’t changed as time-shifted content and tablet proliferation continue to make marks on the small screen.
CONSUMER PRODUCTS / iKIDS / MOBILE
During its peak, the Angry Birds creator was pulling in revenues upwards of US$200 million. Now, with rapid internal growth belying consumer demand, the Finnish company will lay off 260 employees in a corporate restructuring.
CONSUMER PRODUCTS / GEAR / iKIDS / WEB
The girl-skewing interactive toy market is making room for Flipsies, VTech’s new line of collectible dolls that are designed to encourage both online and offline play.
- Four directions: Hearts are broken as One Direction is set to split indefinitely, but didn’t we see this coming? (The Guardian)
- Judge rules Disney, DreamWorks and Sony must face animators’ anti-poaching lawsuit (The Hollywood Reporter)
- Paling in comparison? Study finds binge watching is replacing book reading and sunbathing this summer (Variety)
- Assuming the tech boom continues to intensify, these 50 companies are expected to be valued at US$1 billion in no time (The New York Times)
As children head back to school, Scholastic Education is launching an augmented, more customized literacy solution service for US school districts to strengthen student achievement both inside and outside the classroom.
With a TV development deal in place, preschool brand Deer Little Forest is extending further into the publishing world following a collaboration between author Alison Green and illustrator Jo Rose.
Disney Junior’s fairytale-inspired animated series Goldie & Bear has been slated for a September 12 US premiere via the WATCH Disney Junior platform – two months before its November TV bow.
- Tech and media stocks including Netflix plummet amid TV industry’s structural upheaval (Variety)
- Turning to Minions and Jurassic World – rather than superheroes – has led to a winning streak for Universal Studios (The New York Times)
- To understand Facebook’s Trending algorithm is to understand prime marketing opportunities (re/code)
- Big spenders: In the US, kid-purchased mobile gaming revenue has risen by nearly 10% (iDigitalTimes)
The first internet-connected doll has arrived on the US market – and it’s not Hello Barbie. Toyco Genesis’ My Friend Cayla is making its American debut this month, and its GM tells iKids how he aims to exceed modern kids’ expectations with the launch.