Adhering to its new upfront strategy, Cartoon Network has taken its presentations once again directly to where clients and promotional partners are, and the network is now preparing itself to better reach kids where they are through an expanded portfolio of platform-specific original content that includes series, specials, shorts, interstitials, games and apps – including a mobile micro-network that delivers 15-second clips.
GEAR / iKIDS / MOBILE / TV
While the process of apps inspiring television series has become commonplace these days, mobile hardware developer Fuhu is taking things a step further by creating a TV series that stars an actual tablet. The company has teamed with BabyFirst to launch the original series Albert & Junior, which is based on Fuhu’s nabi kids tablet brand.
GEAR / iKIDS / MOBILE / SOCIAL
While the early success of Disney Infinity helped the House of Mouse’s Interactive segment see sales rise 38% to US$403 million in its first fiscal quarter of 2014, the company is laying off 700 people – or 26% of the division’s global workforce – following particularly sharp losses on the social gaming front.
iKIDS / PEOPLE MOVES / TV / WEB
AwesomenessTV, the Dreamworks Animation-owned media company that develops and distributes content for teens and tweens, has tapped former Disney digital marketing exec T.J. Marchetti to lead branding initiatives as chief marketing officer.
The second annual iKids Awards, which were established by Kidscreen to recognize and celebrates the market’s best digital media products and platforms for children, were handed out today at a ceremony luncheon held during the annual iKids conference. Read on for a full list of this year’s winners.
The Jim Henson Company has formed a partnership with Base79 that will see the Los Angeles-based digital video company help boost Henson’s original content presence on YouTube.
In a new deal timed with the 45th anniversary of Eric Carle’s children’s book The Very Hungry Caterpillar, Dublin, Ireland-based kids interactive books and games publisher StoryToys is set to launch a series of global apps based on characters created by the renowned author.
When Canada-based toyco Spin Master launched its first construction toys last November under the Ionix brand, the line was based on animated series Tenkai Knights. Now, the construction lines are set to encompass characters from DreamWorks Animation and Pokemon.
US-based streaming service Hulu is continuing to ramp up its content offerings for the youngest of viewers. The streaming service has secured the rights from Zodiak Kids for more episodes of Horrid Henry and newcomer Waybuloo, as well as a number of VOD offerings from BabyFirst.
eOne Licensing has named Jazwares as the new master toy partner for the Peppa Pig brand in North America, which will see new toys hit its retail shelves in spring 2015.