COMPANIES / CONSUMER PRODUCTS / NEWS
Ink Global and the Arabian License Company have merged to create new licensing agency Ink ALC, serving Russia CIS, MENA, SEA and the Nordics.
iKIDS / MOBILE / NEWS / WEB
DC Entertainment and Warner Bros. Consumer Products have unveiled brand-new websites for classic animated properties Looney Tunes, Scooby-Doo and DC Comics.
- Why 2015 is year of the dinosaur for the toy industry (National Monitor)
- Empty Target spaces in Canada struggle to attract retailers (Globe and Mail)
- Study finds viewers engage more with traditional TV ads than video ads (MediaPost)
- Lego endeavors to show parents what a Kronkiwongi is in its new global Facebook campaign (The Drum)
- The new IT crowd: Silicon Valley interpreted in the style of Richard Scarry (Quartz)
- All about the execution: Can Warner replicate Disney’s Marvel strategy to turn DC into a super platform? (The Hollywood Reporter)
- Disney to release first Star Wars video game since LucasArts was shuttered in 2013 (Fortune)
- Sony looks to return to profit in 2015 (Variety)
Disney Publishing Worldwide is launching a series of Frozen: Early Science apps for iOS devices, featuring the characters from the 2013 Academy Award-winning movie.