iKIDS / MOBILE / SOCIAL / WEB
After setting sights on the US market with the acquisition of L.A.-based MobiGirl Media, UK-based kid and teen mobile marketing platform SuperAwesome is looking at a home-court advantage, as the company has now acquired the advertising business of UK virtual world Bin Weevils.
PEOPLE MOVES / TV
Nigel Pickard is stepping down from his role as CEO of Zodiak UK Kids and chair of production company The Foundation at the end of this month, Zodiak Media has confirmed.
COMPANIES / iKIDS / TV / WEB
Make way for Relativity Media. The television and film studio is trying to scoop up YouTube multi-channel network Maker Studios from Disney with a last-minute bid worth up to US$1.1 billion.
Featured iKids / iKIDS / SOCIAL / TV / WEB
Dane Boedigheimer’s Annoying Orange online comedy series has spawned a Cartoon Network show and a number of licensed consumer products. And now, the Orange’s signature yellow-toothed smile has been viewed two billion times on YouTube, a feat that holds more significance than ever as multi-channel networks and online TV creations continue to be courted by huge traditional media companies.
- Facebook bets US$2-billion on the future of virtual reality with Oculus acquisition (CNET)
- One Italian photographer sets off to show kids’ universal love of toys (Time)
- Why fewer young people hit movie theaters in 2013 (Variety)
- Original Jem series creator and head writer not pleased at exclusion from new film production (Los Angeles Times)
Preschool property Tree Fu Tom is stepping up its marketing game through FremantleMedia Kids & Family Entertainment’s Spring Into Action campaign, a brand awareness initiative that will support new series episodes on CBeebies and the show’s coinciding product range.
UK pubcaster CBBC, on the heels of gaining one extra hour of air time per night, has commissioned three new dramas, including The Millie Show, a brand-new family sitcom/drama co-produced by The Foundation that explores the life of a young girl whose parents have split up.
In nearly a year from now, ABC News president Ben Sherwood will take the reins from Anne Sweeney as co-chairman, Disney Media Networks and president of Disney/ABC Television Group, as Sweeney is set to depart from the company in January 2015.
Debbie Ries has resigned from Texas-based NCircle Entertainment, the kids-focused distribution company she founded in 2006. During the past seven-plus years, as SVP and GM, she built NCircle into one of the top independent distributors of children’s home entertainment.