It’s commonplace these days for major animated blockbusters to be preceded by a branded app. DreamWorks Animation is putting a spin on things with its Turbo Racing League app that is currently offering up to US$1 million in shell-out cash prizes.
INTERACTIVE / PEOPLE MOVES
Digital gaming vet Jack Sorensen, who has played a hand in managing Star Wars and Pixar game franchises, will be at the helm of Saban Brands’ mobile gaming division The Playforge as president.
BROADCASTING / CONSUMER PRODUCTS / INTERACTIVE / TV
Halifax-based DHX Media, The Jim Henson Company, Nat Geo Kids, Corus and BabyFirst Plus are among the first creators of paid YouTube channels.The move puts the Google-owned online platform closer to acheiving an affordable a-la-carte lineup of premium content and in a better position to compete on the SVOD front.
The first quarter of 2013 saw sales increase 6.4% to US$78.1 million for California-based toymaker Jakks Pacific. But with losses rising to US$27.6 million from US$16 million in 2012, the company is harvesting momentum for the fall launch of its DreamPlay interactive toy line.
Former Chapman Entertainment production director Emily Whinnett will now oversee development at Northern Ireland’s Sixteen South as the company makes a push from puppetry into more live-action drama and animation.
It looks like Disney’s Shake it Up stars are doing exactly that in the tween/teen media space. Following news of star Zendaya Coleman topping girls’ style lists, her co-star Bella Thorne has inked a YA book deal with Random House Children’s Books.
Suzanne Wilson has joined Canadian public media outlet TVO as children‘s acquisitions officer for TVOKids.
An unprecedented deal between Walmart and Warner Bros. will grant US customers of the mega retailer exclusive access to screenings of Man of Steel one day in advance of the projected blockbuster’s official US release on June 14.
Recent data pulled from FashionPlaytes’ 700,000+ online subscribers have revealed some telling insights on what’s driving tween girls’ interests in mobile technology and fashion. Among the findings is a penchant for arcade-style games like Temple Run and an admiration for Disney star Zendaya Coleman.
Content from production studio Moonscoop, including Code Lyoko and Tara Duncan (pictured), will be available in the US and Canada on video-on-demand platform hoopla via public library cards. The deal marks Moonscoop’s continuing expansion into new digital media platforms.
- Coca-Cola officially freshens marketing campaign with teen-driven digital experiences (AdWeek)
- Lego builds its own school that will focus on inquiry-based learning (The Telegraph)
- The Aereo Web video service continues its TV-Land shakeup with Boston expansion (The Boston Globe)
- Disney goes back to the past with Mickey (Los Angeles Times)