CONSUMER PRODUCTS / iKIDS / WEB
It looks like Hasbro is joining the crowdfunding fun, as the toyco is turning to the power of crowdfunding platform Indiegogo in order to find its next physical party-themed game.
Featured iKids / iKIDS / WEB
This is no ordinary lullabye. The nursery rhyme business on YouTube is a hard-hitting one that’s generating millions of dollars and views for content creators. Following its acquisition by MCN BroadbandTV, YoBoHo and its HooplaKidz channel are poised for major growth. CEO Hitendra Merchant lets iKids in on the plan.
iKIDS / KID INSIGHT / MOBILE / TV / WEB
Nielsen findings re-affirm traditional TV as the favored platform for kids, but that doesn’t necessarily mean that viewing habits haven’t changed as time-shifted content and tablet proliferation continue to make marks on the small screen.
Toronto, Canada’s Spin Master has upped Laura Clunie to VP of entertainment, six months after the ex-eOne Family exec joined the company.
Writer, producer and The Fairly OddParents creator Butch Hartman has spent 30 years in the animation world – and the past six months as a mobile junkie. Hartman has just lifted the veil on Noog Network, an app that features his own original videos and games, and he’s here to give iKids Weekly the scoop.
With 200,000 copies sold in its first week on shelves, Dr. Seuss’ long-lost What Pet Should I Get? has become the fastest-selling picture book in Random House Children’s Books history.
Following the big debut of Disney Channel original movie Descendants, which drew more than 10.5 million viewers, the House of Mouse is set to launch animated spin-off Descendants Wicked World on Friday, September 18.
- A light summer box office leads to lighter profits for Viacom (The Wall Street Journal)
- The translation from hit YouTube show to TV series is not as easy as it looks (The New York Times)
- Hulu Plus, other OTTs experiencing high customer churn rates (MediaPost)
- Meanwhile, the TV industry might be disrupted, but it’s alive and well (The Observer)
Skylanders publisher Activision is once again looking to redefine the toys-to-life category it so famously created back in 2011, as the company gears up to launch the franchise’s fifth gaming installment next month.
The US and UK are remarkably similar markets in many respects, but their children’s TV industries grew up very differently. Some historic differences still resonate, even as borders are erased by technology and markets. Blogger David Kleeman elaborates.