In an increasingly crowded retail environment, differentiation is becoming the most elusive and valuable commodity for brand owners looking to inflate their bottom lines. In the kids space, New York-based Gilt Group has aligned itself with major brands like Disney and Mattel and developed the Gilt Children banner to offer unique deals in the space.
The chatter surrounding the robust marketing opportunities inherent to social networks is as old as the news of Facebook signing up its 100-millionth subscriber. But social communities like Facebook and Twitter keep growing at break-neck speeds, and brands are continuously finding new ways to engage audiences via these platforms. Kids TV properties are certainly no different.