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Moves
The top-five things on our radar this month
CONSUMER PRODUCTS / INTERACTIVE / TVFrom Google+ to Hello Kitty plus one, we’re keeping our eyes on what’s happening in the fast-paced kids’ entertainment industry.
TV
In living color
TVMoving from animation to live action is no small feat, but that’s just what several prodcos with solid toon track records are doing this year.
Consumer Products
Dinosaur Train hitches a ride on Amtrak
CONSUMER PRODUCTS / TVThe steel wheels are rolling on a promotional partnership between US rail operator Amtrak and The Jim Henson Company to coincide with the season premiere of Dinosaur Train.
North Facing
CONSUMER PRODUCTSMarvel finds its Canada-specific consumer products program is paying off with double-digit sales gains.
Interactive
E3 2011: Social Climbing
INTERACTIVEIt’s likely that you won’t get to the top of the $25-billion video gaming industry without making a few friends. If there’s one thing to take away from this year’s E3, it’s that companies are clearly making a large push to create and market games designed to keep the living room and families social through interconnected play.
Digital dads
INTERACTIVE / KID INSIGHTWhen it comes to digital marketing and parents, are dads the new moms? Not quite, but a new study finds fathers are in charge of kids’ interactive curriculum.
Monster mash
INTERACTIVEWith Mind Candy’s Moshi Monsters social networking platform scooping up its 50 millionth user and a range of consumer products deals, it’s hard to refute that customizable kid-driven social games can be scarily successful. And UK-bred internet entrepreneur Dominic Williams has taken note, carving out his own social educational game, Fight My Monster.
The definitive kids ent resource.
Photos
MIPCOM 2012 - Turner Animation president/COO Stuart Snyder