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Moves
The top-five things on our radar this month
CONSUMER PRODUCTS / INTERACTIVE / RETAIL / TVFrom Miley’s last song to a colorful array of new digital picture book apps, here’s a look at what’s currently top of mind for the KidScreen staff.
How I Did It – Cyma Zarghami
BROADCASTING / COMPANIESCyma Zarghami started her career at Nickelodeon 26 years ago as a scheduling clerk. It wasn’t until she became part of the programming team and discovered she had a real knack for reading the research and the competition that Zarghami determined she would “have some influence over the direction of the brand one day.”
Going global
CONSUMER PRODUCTSSimon Waters puts Hasbro’s lifestyle licensing on unified international track.
Doing good
CONSUMER PRODUCTSDon’t discard those unused products, nonprofit K.I.D.S. will take them.
Atlantyca acquires pubco Dreamfarm
CONSUMER PRODUCTSThe house of Geronimo Stilton, Atlantyca Entertainment, has acquired the majority share of children’s book producer Dreamfarm.
TV
Feeling smart
KID INSIGHT / TVShows that teach emotional intelligence are on the minds of preschool broadcasters.
Terrestrial is tops in the UK
BROADCASTING / TVIt’s the most competitive kids TV market in the world. Ironically, Britain’s children are watching more adult-targeted content with their parents than you might think.
Just Launched: The Octonauts
TVWith almost four months’ air time under its belt on CBeebies in the UK and Discovery Kids across Latin America, The Octonauts is moving into its second round of territory rollouts while its owner Chorion prepares to introduce the brand to the toy aisle.
Consumer Products
Bridging the gap
CONSUMER PRODUCTSGuaranteeing product integrity is more important than ever, but a recent LIMA survey shows licensors and licensees may not be on the same page when it comes to compliance.
Aging gracefully
CONSUMER PRODUCTSAardman helps transition Canimals from preschool to older girls for CP program.
Silly Bandz stretches past fad
CONSUMER PRODUCTS / RETAILSilly Bandz is, without a doubt, one of the biggest successes of the past 12 months, but what does Brianchild Products Imports have up its sleeve to push the product past the fad phase and into longer-term territory as sales are slowing down?
Kid Insight
Permission to play
INTERACTIVE / KID INSIGHTKids are finding play is not as fun as it used to be as parents exert more control.
Interactive
Wavi Xtion, mouse killer?
INTERACTIVEIn this month’s TechWatch, we’re keeping an eye on the new Wavi Xtion motion sensing device.
Toy Fair
Urban renewal?
CONSUMER PRODUCTS / RETAIL / RETAILERMass-market retail spaces are getting smaller. But that might not be the worst thing for the US toy industry.
Small toys, Big sales
CONSUMER PRODUCTS / RETAILHoliday must-haves Zoobles and Squinkies prepare for expansion.


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