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February/March 2011

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Moves


Hannah2

The top-five things on our radar this month

CONSUMER PRODUCTS / INTERACTIVE / RETAIL / TV

From Miley’s last song to a colorful array of new digital picture book apps, here’s a look at what’s currently top of mind for the KidScreen staff.

February 4, 2011 Kidscreen Staff


CymaZarghami

How I Did It – Cyma Zarghami

BROADCASTING / COMPANIES

Cyma Zarghami started her career at Nickelodeon 26 years ago as a scheduling clerk. It wasn’t until she became part of the programming team and discovered she had a real knack for reading the research and the competition that Zarghami determined she would “have some influence over the direction of the brand one day.”

February 4, 2011 Lana Castleman


Scrabble_Wine_charms_ONLY_2

Going global

CONSUMER PRODUCTS

Simon Waters puts Hasbro’s lifestyle licensing on unified international track.

February 4, 2011 Lana Castleman


CharityFtDix_GirlWithToy

Doing good

CONSUMER PRODUCTS

Don’t discard those unused products, nonprofit K.I.D.S. will take them.

February 8, 2011 Wendy Goldman Getzler


AgathaMystery

Atlantyca acquires pubco Dreamfarm

CONSUMER PRODUCTS

The house of Geronimo Stilton, Atlantyca Entertainment, has acquired the majority share of children’s book producer Dreamfarm.

February 8, 2011 Kate Calder

TV


BloomsNursery1

Feeling smart

KID INSIGHT / TV

Shows that teach emotional intelligence are on the minds of preschool broadcasters.

February 8, 2011 Kate Calder


GenRex-Promo-1

The new black and white

TV

Cartoon Network revamps its on-air identity and programming mix.

February 8, 2011 Kate Calder


BB191039THE-SARAH-JANE-ADV

Terrestrial is tops in the UK

BROADCASTING / TV

It’s the most competitive kids TV market in the world. Ironically, Britain’s children are watching more adult-targeted content with their parents than you might think.

February 8, 2011 Kate Calder


OctonautsBackground

Just Launched: The Octonauts

TV

With almost four months’ air time under its belt on CBeebies in the UK and Discovery Kids across Latin America, The Octonauts is moving into its second round of territory rollouts while its owner Chorion prepares to introduce the brand to the toy aisle.

February 11, 2011 Kate Calder

Consumer Products


bridgingthegap

Bridging the gap

CONSUMER PRODUCTS

Guaranteeing product integrity is more important than ever, but a recent LIMA survey shows licensors and licensees may not be on the same page when it comes to compliance.

February 8, 2011 Gary Rusak


Canimals1

Aging gracefully

CONSUMER PRODUCTS

Aardman helps transition Canimals from preschool to older girls for CP program.

February 8, 2011 Gary Rusak


SillySlapzWRIST

Silly Bandz stretches past fad

CONSUMER PRODUCTS / RETAIL

Silly Bandz is, without a doubt, one of the biggest successes of the past 12 months, but what does Brianchild Products Imports have up its sleeve to push the product past the fad phase and into longer-term territory as sales are slowing down?

February 11, 2011 Gary Rusak

Kid Insight


parents39165381

Permission to play

INTERACTIVE / KID INSIGHT

Kids are finding play is not as fun as it used to be as parents exert more control.

February 8, 2011 Erin Miller

Interactive


GeoFreakz

Three’s Company

INTERACTIVE

High-tech IP GeoFreakZ combines online, TV and geocaching worlds.

February 8, 2011 Wendy Goldman Getzler


My3Dfebruary

Added dimension

INTERACTIVE

Hasbro is set to bring 3D viewing to Apple devices.

February 8, 2011 Wendy Goldman Getzler


wavxtion---techwatch1

Wavi Xtion, mouse killer?

INTERACTIVE

In this month’s TechWatch, we’re keeping an eye on the new Wavi Xtion motion sensing device.

February 9, 2011 Wendy Goldman Getzler


fungoplay

In sync

CONSUMER PRODUCTS / INTERACTIVE

New York-based startup FunGoPlay merges online and offline sport play.

February 9, 2011 Wendy Goldman Getzler

Toy Fair


99¢ Only Stores. Grand Opening in Lancaster.  12/02/2010

Urban renewal?

CONSUMER PRODUCTS / RETAIL / RETAILER

Mass-market retail spaces are getting smaller. But that might not be the worst thing for the US toy industry.

February 8, 2011 Gary Rusak


PinkMonkey_Toons

Small toys, Big sales

CONSUMER PRODUCTS / RETAIL

Holiday must-haves Zoobles and Squinkies prepare for expansion.

February 8, 2011 Lana Castleman

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