With a Harvard MBA in hand, Doug Murphy thought he would end up on Wall Street. But an offer from Disney put him on the path to kids entertainment. Two decades later, he admits this business is still where his heart is because “it’s where I grew up.”
As the latest contender in the growing location-based social networking space, IntoNow has a youth-friendly twist in that it allows users to virtually ‘check in’ to TV programs from the comfort of their own homes.
As the rate at which kids watch video online climbs, internet portals are on the hunt for exclusive content to engage visitors. The good news? There seems to be a business model emerging for the production of web-only shows.