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PBS KIDS

Adding to its Hot50 top-three ranking in Broadcasting and Licensing this year, PBS KIDS has also claimed the highest Digital Media spot, a position that has been dominated by YouTube Kids for the past three years.

The pubcaster deepened its connection with digital this year, launching new adaptive app Jet’s Bot Builder and short-form Daniel Tiger’s Neighborhood videos on YouTube and Facebook. To date, the new content has amassed more than 15 million views.

Similarly, the PBS KIDS Games app racked up more than 12 million downloads in 2019, with an average of 1.9 million monthly users. New to the platform is a suite Molly of Denali games that let children explore the character’s Alaskan town, plus games based on the net’s 9 Story toon Xavier Riddle & the Secret Museum.

“Bringing Daniel Tiger—and all of our content—to more platforms where the audience can find and engage with it is critical to educating more kids,” says the pubcaster’s VP of digital Sara DeWitt.

She adds that reaching the number-one ranking in Digital Media is particularly rewarding because the pubcaster is a non-profit network.

“We don’t have the commercial investment, nor do we have the ad dollars that a lot of our competitors have. The fact that we can still be recognized in this industry with our scrappy spirit and creative thinking makes it all the more exciting,” she says.

Looking forward, PBS KIDS plans to launch a new interactive IP called Scribbles and Ink, where kids’ drawings from a game are integrated into a video narrative.

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