Collectibles and continued innovation pay off for Spin Master
Collectibles were a significant source of growth for Spin Master this year, and the Canadian toy and entertainment company is adding a Hot50 win to its trophy collection, taking the top Licensing spot away from The LEGO Group for the first time in Hot50 history. “We’ve proven to ourselves and to the world that we can tackle any category, any demographic and any IP,” says EVP of global licensing Adam Beder. “To be recognized by the industry is an acknowledgement of that. I’m incredibly proud of how we’ve evolved into this powerhouse.”
In addition to the ongoing strength of its Hatchimals Colleggtibles brand, 2018 also saw Spin Master launch its Party Popteenies line, a range of collectible dolls and accessories designed to look like party favors. And determined to dominate in as many categories as possible, the company acquired US plush manufacturer Gund for US$79.1 million in March. Beder says Spin Master’s efforts to innovate will lead to even more success next year as the company continues to exceed expectations for hit properties like PAW Patrol and launch new IPs.
“PAW Patrol is still growing because we’re taking an innovative approach and making bold choices,” Beder adds. (The company won a 2018 TOTY award for its PAW Patrol Basic Vehicle & Pup Assortment.) “I look forward to 2019, and bringing even more ‘wow’ to the marketplace. There’s a lot of stuff we’re looking to unleash into the world next year, and I’m excited about the future.”