PJ, Peppa and global pursuits

There’s no masking Entertainment One’s success this year. eOne Family preschool property PJ Masks was a key driver of growth for the company in 2017, with the IP’s revenue increasing more than 500% year on year from US$2.9 million to US$17.5 million. CP inspired by the superhero-centric series has grown to encompass action figures, playsets, vehicles, publishing, dress-up and role-play. “PJ Masks has really taken us all by surprise,” says Andrew Carley, head of global licensing at eOne. “It’s quite astonishing, and it’s a testament to our licensees that we were able to roll that program out so quickly.”

eOne’s other star preschool property, Peppa Pig, isn’t one to be overshadowed. Peppa continues to be a powerhouse, with total retail sales of US$1.2 billion in fiscal 2017 (and L&M revenue reaching US$59.3 million). “Peppa Pig has really taken off in China,” says Carley. “It’s the number-one girls preschool property there and we’re working to continue to increase that global footprint.” In addition to China, Peppa also made her mark this year in Germany, Japan and the Nordics.

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