CAKE finds a sweet spot with co-productions
In 2016, CAKE threw co-productions into the distribution mix with Bottersnikes & Gumbles. The series launched on CBBC this summer, and in 18 languages around the world on Netflix. The distributor didn’t stop there, however, and signed a number of digital platforms for the series. “We felt there was more of a need for us to engage in that space, especially YouTube,” says CAKE managing director and CCO Ed Galton. “That just adds an additional feather to our cap that we can say with great confidence now that we know how to navigate the YouTube space with a level of expertise that we didn’t have before.” CAKE also doubled down on its work with partners like Rovio (Angry Birds) and TeamTO/Thuristar (My Knight and Me).