Peppa continues remarkable retail run for eOne
Not only did the crown jewel of eOne’s licensing empire break into the US, Chinese and Russian markets in 2015, a UK theatrical release also brought in US$3.5 million, and a Peppa theme park opened in Italy. However, eOne’s head of global licensing Andrew Carley sees plenty of opportunity to continue growing the iconic preschool property, which is tracking to do US$2 billion at retail by 2020.
“Peppa is a mature business in many territories, so it’s about sustaining that business and continuing to build it, which requires a lot of hard work and imagination to keep it fresh and exciting,” says Carley. “In numerous territories it’s still in its infancy, so we’ve got a long way to go before we can say we’ve got an evergreen program that matches the UK.”
eOne plans to use the experience it gained in building Peppa’s program for its latest property, PJ Masks. The series launched on Disney Channel in September, and Carley says a licensing program is expected to take shape for a Q2 launch in the US, led by toys.