By enabling Facebook users to become friends and interact with fictional characters from TV, movies and consumer brands, social networking platform SocialSamba has taken how content creators and entertainment brands connect with their fans to a whole new level.
Since its launch last March, the free PBS Kids Video for iPad app has made a wide range of the pubcaster’s content available to tablet-toting tots. Getting its educational content out to as many kids as possible was a big part of the PBS Kids strategy and the app, which is free to download and is now also available for the iPod Touch and iPhone, offers more than 1,000 different videos, including full-length episodes and clips of PBS Kids and PBS Kids Go! series such as Super Why! and Dinosaur Train.