AG Properties (AGP) and global lifestyle brand Sanrio have partnered to bring together the Care Bears and Sanrio’s Little Twin Stars property under a three-year, co-branded licensing collaboration at Japanese retail.
Hudson, Ohio-based toyco The Little Tikes Company and its parent company MGA Entertainment have partnered with L.A.-based youth and lifestyle production shop Concrete Media on a brand new commercial initiative targeting Millennial moms and kids.
Madrid-based media agent Nottingham Forest has named Dubai-headquartered Copyright Licensing Agency as the L&M partner for the 3D-animated feature film Foosball across the Middle East and North Africa.
In a move to strengthen its online content experience for kids and families in time for the important holiday season, Toys ‘R’ Us has unveiled the Toys ‘R’ Us Toy Channel, a refreshed version of its YouTube channel featuring exclusive videos, news and product information.
On the heels of its successful exhibitor debut at BLE last month, Cypress-based entertainment company Outfit7 has announced a number of new international licensing partnerships for its popular Talking Tom and Talking Friends multiplatform franchise.
Toyco Mattel launched its first-ever Spanish-language multi-brand US marketing campaign, dubbed “toy feliz,” this weekend in L.A., Houston and Miami.