In celebration of the global retail launch of products from the highly anticipated film Star Wars: The Force Awakens, Disney Store locations will open for midnight madness on Friday, September 4 (Force Friday), and 14 live toy unboxing events will unfold around the world.
Indie brand manager Coolabi Group has secured a deal with Penguin Group US that will see the children’s book publisher distribute a picture book in the US and Canada based on the iconic British children’s IP Clangers.
Disney Consumer Products and global retailer Uniqlo are taking their six-year relationship to the next level with the launch of a new clothing line and marketing campaign that features characters from the Disney, Pixar, Marvel and Star Wars vaults.
Coming out of Vidcon last week, the mass-market launch of Jazwares’ new Tube Heroes action figure line in August seems perfectly timed. VP Bill Graham discusses the strategy behind the launch and licensing of the umbrella brand that features more than 40 of the most popular social media personalities right now.
Norwood, Massachusetts-based Toy State has inked a global deal with Warner Bros. Consumer Products to make licensed RC vehicles based on the DC Super Friends brand.