The new sports and entertainment company plans to relaunch Atari’s Backyard Sports, the classic video games series that debuted in 1997.
The toyco’s new organizational structure will also see Duncan Billing assume the role of EVP of global operations & business development.
Stefanie Zhang will be tasked with building new relationships in the Chinese market for the US kids producer.
Toronto, Canada-based Shaftesbury is strengthening its kids content team with the appointment of Ryan St. Peters to the role of VP, kids and family.
In an effort to broaden its programming focus and maximize co-viewing, Discovery/Hasbro kidnet The Hub Network will become Discovery Family Channel as of October 13, with Discovery and kids television vet Tom Cosgrove as GM under the leadership of Discovery group president Henry Schleiff.