As US toy companies such as Mattel, Hasbro and Jakks Pacific unveil their first quarter earnings for 2014, research firm The NPD Group has revealed its own report on licensed toy sales, which grew 3% in 2013 and currently represent 29% of total brick-and-mortar toy dollar sales.
Forty percent of Canadian households with children have subscriptions to Netflix, as outlined in a new study of the English-language Canadian market by Media Technology Monitor (MTM), which offers deep demographic data on how the OTT VOD service is being used.
Just as the prevalence of touchscreen devices grows among preschoolers, so too is Disney’s continued investment in interactive content experiences. This week in the UK, Disney unveiled its-new Disney Junior Play app for iOS smartphones and tablets – a timely launch considering nearly 10% of UK kids receive their first mobile phone by age five and a quarter of British kids under the age of eight have tablets.
It feels as though this blog has been dedicated more often than not in recent weeks to critiquing studies and finding them wanting, or to complaints about misuse or misinterpretation of research. Today, I want to toast a simple, clever, revealing ethnographic study that does precisely what good research should: It furthers knowledge while also sparking ideas for further study.
Tablets and linear TV have long shared a convoluted relationship. And in many cases, the former has been touted as being a strong exponent of the latter. With 30% of its content focused on kids, year-old Swedish cloud-based TV operator Magine’s latest data shines a light on kids` evolving viewing habits and reveals that children are more inclined to watch shows on tablets than their parents.
A remarkable thing happened last week in the world of children’s media. One of the strongest voices against “screen time” for children under two – an author of the American Academy of Pediatrics’ policy statement on babies and toddlers and media – changed his mind.