KID INSIGHT
Scholastic lists this month’s bestsellers
CONSUMER PRODUCTS / KID INSIGHTWith kids back to the books, Scholastic has broken down the past month’s bestselling books based on purchases made through its US network of in-school book clubs. Read on for the top-five picture, transitional, early chapter, chapter, middle grade, young adult and non-fiction books so far this year.
Digital dads
INTERACTIVE / KID INSIGHTWhen it comes to digital marketing and parents, are dads the new moms? Not quite, but a new study finds fathers are in charge of kids’ interactive curriculum.

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