Recent financial reports from Mattel and Hasbro show that girls are heavily influencing company sales, and now a new NPD report shows that millennial women are the most powerful buying segment for the industry, accounting for 26% of all American toy sales.
If the global success of open-ended games like Minecraft have taught the kids digital media community anything, it’s that creativity knows no bounds. At least that rings true when it comes to the latest stats from analytics database App Annie, which shows that Dr. Panda’s Toy Cars from TribePlay is currently the number-one educational iPad app across nearly every country listed on its dashboard.
After an idea for a media project of any kind is born, its further development is dependent on collaborative efforts and contributions of people with different skill sets and assets. And like an idea, a newborn child is filled with potential waiting to be developed, writes guest blogger and Sesame Street alum Norman Stiles.
Tablets and eReading devices have ushered in significant changes in the world of traditional literacy, and now a new research brief from Common Sense Media paints an updated picture of just how much reading rates have dropped sharply among adolescents – and differ between girls and boys.
As US toy companies such as Mattel, Hasbro and Jakks Pacific unveil their first quarter earnings for 2014, research firm The NPD Group has revealed its own report on licensed toy sales, which grew 3% in 2013 and currently represent 29% of total brick-and-mortar toy dollar sales.
Forty percent of Canadian households with children have subscriptions to Netflix, as outlined in a new study of the English-language Canadian market by Media Technology Monitor (MTM), which offers deep demographic data on how the OTT VOD service is being used.
Just as the prevalence of touchscreen devices grows among preschoolers, so too is Disney’s continued investment in interactive content experiences. This week in the UK, Disney unveiled its-new Disney Junior Play app for iOS smartphones and tablets – a timely launch considering nearly 10% of UK kids receive their first mobile phone by age five and a quarter of British kids under the age of eight have tablets.
It feels as though this blog has been dedicated more often than not in recent weeks to critiquing studies and finding them wanting, or to complaints about misuse or misinterpretation of research. Today, I want to toast a simple, clever, revealing ethnographic study that does precisely what good research should: It furthers knowledge while also sparking ideas for further study.